Motion Picture News (Oct-Dec 1930)

Record Details:

Something wrong or inaccurate about this page? Let us Know!

Thanks for helping us continually improve the quality of the Lantern search engine for all of our users! We have millions of scanned pages, so user reports are incredibly helpful for us to identify places where we can improve and update the metadata.

Please describe the issue below, and click "Submit" to send your comments to our team! If you'd prefer, you can also send us an email to mhdl@commarts.wisc.edu with your comments.




We use Optical Character Recognition (OCR) during our scanning and processing workflow to make the content of each page searchable. You can view the automatically generated text below as well as copy and paste individual pieces of text to quote in your own work.

Text recognition is never 100% accurate. Many parts of the scanned page may not be reflected in the OCR text output, including: images, page layout, certain fonts or handwriting.

64 Motion Picture N e zv s November 1 , 19 3 0 The Fox at Visalia, Calif., Designed by Balch & Stanbery, Los Angeles. Huge Thermometer Above Marquee Sells the Cooling Plant. East India Moves to California ORIENTAL MOTIF ENHANCED BY SUBDUED LIGHTING IN AUDITORIUM AND SPANISH ARCHITECTURE HIGHLIGHTS OF FOX THEATRE AT VISALIA VISALIA. Cal.— Acoustical plaster and subdued lighting" are combined to assure the best in acoustics with maximum beauty in the new Fox here, recently completed. The house is economically built, but without sacrifice of any features of beauty, comfort or prac tical sound and film projection. The unusual prominence of the box-office also is a feature of this new house. The entire ceiling and side walls of the auditorium are treated with acoustical plaster. The material is artistic and decorative as well as fireproof. Subdued lighting removes the effect of the rough plaster finish, giving it a smooth appearance, which greatly enhances the beauty and effectiveness of the East India motif of this atmospheric theatre. All lighting is concealed in the side walls, so that no shadows are cast upon the ceiling. W-MAIH-SIKCn,