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November 1 , 1930
M o t
Picture New s
65
which gives patrons the illusion of the outdoors. Doors are provided at the ends of the aisles, to prevent any noise from the foyer from interfering with the presentation.
The organ is concealed in shrines on either side of the proscenium opening, with the grille opening taken care of in novel manner, as the photograph below shows. The proscenium arch ties in with the general effect of the ornamentation, carrying out the style of the old temples found in the Far East.
An innovation is introduced in the treatment of the box office, which serves as the base for the tower, which is visible for miles in all directions. Thus, the cashier's window commands the most important position in the lobby, ticket sales being handled from both streets of the intersection. A large clock serves as a magnet in attracting attention, with the name Fox below it on either side.
Spanish architecture is used for the exterior, the exterior walls being of reinforced concrete. This harmonizes with the architecture predominant in the town. The roof is supported by steel trusses with a steel deck and composition roof covering more than one-half inch of insulation.
This Spanish motif is carried into the lobby but in the foyer the design changes to East Indian, which gives a massive effect. On one side of the foyer stairs ascend in both directions to the small mezzanine landing which serves the balcony. On the other side is the entrance to the main floor of the auditorium. At the end opposite the entrance is located the manager's office.
The architect here has developed an ingenious arrangement to conceal the safe, thus minimizing robbery hazard. A special closet arrangement hides the safe from view. (Complete blue-print de
scription of this unique safe layout appeared in the last Showman, c let. 4.)
The ceiling of the foyer is supported by large beams, which contribute to the effect of massiveness, with the highly colorful decorations and design of the carpet creating a feeling of warmth and luxury.
One side of the mezzanine landing in the foyer is provided with rest rooms and cosmetic room, artistically decorated. The cosmetic room is modern in treatment.
Visalia is a city of about 10,000 inhabitants. The theatre was constructed at an estimated cost of $134,163.
The new Visalia Fox theatre was designed by Balch & Stanbery, Los Angeles architects. Adoption of a Spanish design for the exterior is in line with the policy of Fox West Coast Theatres, in making theatre designs conform to the architectural scheme of the community. wherever such course is feasible.
Left — Spanish in design and deliberately so in order to make the Visalia conform with the architecture of the community.
Below — Avoiding the danger of overdressing, this view of the attractive lobby gives a splendid idea of the good taste used in decoration.
Richly colored carpeting, in perfect harmony with surrounding tapestry and objets d'art, combine to make the interior of this Fox house one of beauty.