Motion Picture News (Oct-Dec 1930)

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66 Motion Picture News November 1 , 1930 Striking Display at the Paramount, Lynn. Lighting the Way to Profits Lighting the Way to "The Heart of the World." Times Square, New York, Where More Than Thirty Film and Legitimate Theatres, All Within the Radius of a Few Short Blocks, Nightly Wage a Battle with Mazdas to "Pull" the Thousands of Broadway PleasureSeekers to Their Windows. From Gay Paree Comes This Unique and Elaborate Theatre Front. At each side of the Entrance to the Olympia, Large Uprights Are Used to Spell the Name in Red and Blue Claude Neon Tubing. Curling Flames Wave Upward and Out Under the Canopy The Display at RKO'S Downtown, Detroit, Is a Sura-Fire Eye-Arrester.