Motion Picture News (Oct-Dec 1930)

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November 1 , 19 3 0 Motion Picture N e zv s 95 Hoffmdnn&Soom I PERFECTION Three recent installations of Perfection Rheostats pile up the growing proof of leadership — In Paramount Theatre, Paris, France. In State Lake Theatre, Chicago. In Warner's Theatre, San Pedro, CaL (To say nothing of the inbetweens.) Such coast-to-coast evidence — across the Atlantic — and on to the Pacific — has an old and new world meaning for crowded-theatreseeking executives. Said by alt branches of the National Theatre Supply Co., Sam Kaplan, New York, Continental Theatre Accessories, and by your dealer. HOFFMANN & SOONS New York City \ Mfg. Division — Contracting Electrical Engineers — \_ Mooing Picture Theatre Electrical Specialists M"^^ THE ONLY UNION MADE RHEOSTATS M Rheostats K HEALTHFUL A • poler-A»re Foul Air Hurts Business PEOPLE shun the theatre that is stuffy, smelly and oppressive. You can keep your air fresh and untainted — changed completely every few minutes — washed free of dust and soot, with the Kooler-Aire Cooling and Air Conditioning System. Powerful Quiet Low Cost Write today for complete details. KOOLER-AIRE ENGINEERING CORP. 1912 Paramount Building New York City B. F. SHEARER CO., West Coast Distributors Seattle Portland Los Anqeles 9(eep M^'BOX ^1 If your programs need a tonic to stimulate lagging box office returns, investigate the real entertainment value of color and scenic effect projection. *J The Brenkert F-7 Master Brenograph was designed expressly for this purpose. It places at your disposal a wealth of monotony-relieving effects. Your patrons will be quick to appreciate the added entertainment that the F-7 brings. <I Color! Variety! Pep! All at your command in a wide range of animated or still, color and scenic harmony. *I The F-7 is used and endorsed by hundreds of the leading exhibitors throughout the country. Write for complete catalogues Nos. 28 and 29, and see your nearest dealer Brenkert Light Projection Co. Engineers and Manufacturers St. Aubin at East Grand Boulevard DETROIT, MICHIGAN