Motion Picture News (Oct-Dec 1930)

6C Motion P i c t ]i , News November 8 , 1930 MANACEI?r HOUND TABLt CLUB Putting It Over Big! Acting upon the tip that an animal cracker hunt as staged by another manager was successful, Harry Palmer of the Princess theatre, Bloomington, Indiana, staged one in his city with the result that the whole town's juvenile population turned out. The hunt was sponsored by the Indiana Daily Student publication and hundreds of youngsters roamed the town in search of envelopes containing animal crackers and special prizes. The accompanying photo tells the story, how! And Brewer Boosted His Business on Film by Minnie Golf Tie-Up With a golf picture to plug at the Tennessee Theatre, Charles F. Brewer, manager of the house, had a natural tieup with the two miniature golf courses. He furnished both courses with score cards on which was plenty of copy about the picture, cast, theatre and play dates. The score cards were used in advance and throughout run of picture. He also decorated the courses with banners which were placed in a conspicuous spot. This banner carried copy to the effect that "Follow Thru" was in the 'Hole-in-One' of musical comedies, theatre and play dates. The courses in turn furnished the theatre with material to lay out a one-hole miniature in the lobby, including hazard, mat, etc. This display attracted lots of attention and made good publicity for the picture. Brewer is continually displaying work of this type down in Knoxville, and since this is his first contribution, we are pretty safe in asserting that he is going to follow it up with some more, and rate the title of active member. And when you give us your next work, Charles, include your photo. Phillips Engineered Profitable Tie-Ups Anniversary Week Ralph E. Phillips made several advantageous tie-ups that helped considerably in publicizing Anniversary Week at the State Theatre, Chattanooga, Tenn., awhile ago. A tie-up was made with the local bottling company to serve drinks to all theatre patrons during Anniversary Week. A large bar was built in the lobby, painted up nicely and an announcement placed that the drinks were gratis to theatre patrons. In addition to furnishing the drinks, the bottling company permitted Phillips to place banners on their five trucks; the banners carrying copy playing up Anniversary Week. A tie-up with a local bakery resulted in the bakery furnishing a birthday cake ; the cake to be presented Monday night at the opening of Anniversary Week. The presentation was made to the holder of the lucky number of the ticket stub. The cake was on display in the lobby four days in advance and also a dummy cake was placed in the bakery window one week in advance with the announcement that the cake would be presented to some one on Monday night. The window display was very prominent as the bakery is on the main street where a lot of transients pass. Putting Green In Lobby Featured the Midget Golf Course Ed. Crane had his lobby all fitted up in atmospheric style to advertise "Follow Thru," playing at the Florida Theatre, Daytona Beach, Fla One week in advance, Crane installed the putting green in the lobby. It consisted of grass mats borrowed from a local florist, and a patented device with holes, which was borrowed from the local Spalding agency, who also furnished golf balls and other golf accessories. In the background of the putting green was an artificial palm tree, borrowed from a local department store. In front of the palm tree was a display board offering patrons a guest ticket for the opening day of "Follow Thru" for each one making a hole in one. This idea went over big and naturally helped to sell the picture, too. Crane had a display of golf togs in window of a department store with advertising cards and still photos; a window display of golf accessories in window of stationery store with advertising cards and stills and similar displays in windows of a hardware store selling sports equipment and in the local Spalding agency window. Minstrel Show Run By Sherred Gained Good-Will for House They are still talking about the minstrel show that Carl B. Sherred ran, out in Altoona, Pa„ recently at the Mishler Theatre. Ever since he has been at tbe house, Sherred has been turning out some excellent work, and his activities have been passed along to the rest of the showmen in the Club, in many instances the stunts being adopted and worked immediately to the same success as Sherred enjoyed with them. The ad we are showing will give you an idea of just another way that Sherred has of getting good-will and publicity for his house; the good-will in this instance being derived from the local newspaper when he showed them that he wanted to promote a full-page ad. The ad, which carried the names of all of the members participating in the Elks' shows, was given a great reception, plenty of attention being paid it. The attendance at the charity show was the largest representative gathering the theatre had ever known. Listen, Carl ! We look to hear some good things from you for the coming season, as we are sure your show selling this year is going to surpass anything that you have done thus far. Let's hear from you real soon. (^±2 Altoona Elk's Charity Minstrel* (U£> .•Slzvr — «™ •°*?.\"* "t-TT.LVT' "(2L On it>t EUf Su.gr E«ry Nifht >i &15 "srir u,^.-. KB B. P.O. ELKS' S 9 MINSTRELS X -i-± "ii£— „-.__ ■SStS" ■^ri.^^ "-.:.— IMMHIl'llliriM''*'"* ""' "-1° "— _: KSLSr -_~— -2SJ "^.r !££& u,--,:r— ^fl^^^^^r; — Sl2tf— IL* Li.'J * htTthwhi MsRSE ■S5S -^rr— „-.„_ . — ass -~ — ""-jyin "-".K "Si* — — — •"ir =?.25e ~S0c "_•= — — n~ -SI1™ «.~— "SSf U"J.:.— ■ — S*.™ | ■"-"■■ ■a? Notice to Members PLEASE be sure to notify the Chairman of any change of address. —THANK YOU.