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HELPS THE SHOWMAN
Central States Theatre Corporation
PALACE. M*ao STRAND MASO RIALTO. roar STRAND n c RIALTO ti . .-I RtTZ. . -. ".r ■ CRANO. oil* PRESIDENT 01 ENGLERT. low GARDEN. iow» CAPITOL. CLIN
A H. BltNK Mil HOME OFFICE
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November 6, 1930 TO ALL MANAGERS
THE DIG TRAIL.' (Fox) Rating 200,5 Plus
We have never seen a more comprehensive manual put Into the hands of showmen than the press sheet on "The Big Trail."
You have material to lure the kiddies, to attract the "old timers" who settled here many years ago. You have material that will appeal to the civic organizations, educators, and to every other adult who is fascinated by romance, daring oourage and red-blooded action. These tools would be worthless in your hands if you didn't have a "Gold i'lne" but you have and howi This pioture, as its name implies, is BIG, BIG, BIG.
"The Big Trail" had its Iowa premier s honing at the Rlvola Theatre, Oskaloosa, on Sunday, "ovember 2nd. All records for business were broken, and the r.onday and Tuesday business proved beyond question of a doubt, that the public is joinj to go for "The Big Trail", hook, line and sinker. We are expecting record business or at least close to reoord business from your engagement.
Get a load of that sales manual. Study it, read it carefully — and then plan a campaign that will "ring the bull's eye." This letter doe3 not necessarily mean to go wild in expenditures, for with careful planning, you can do the right things in the right way and they will have far reaching results.
First with a Great Picture
1famtti)a&&s
THE BIG TRAIL
*
Second with
complete and
SENSIBLE
Sales Helps
Yours very truly
raiw/ac
^r^.CU^A^
MR. WEINBERG IS A REAL SHOWMAN WHO NOT ONLY KNOWS PICTURES BUT HOW TO PUT THEM OVER. » »