Motion Picture News (Oct-Dec 1930)

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November 2 2, 1930 M o t i o 11 P i c t it r e N e w s 59 MANAGERS' ROUND TABLE CLUB Charle*; E. Lewis Qhcutsnan and fc/itot Of cwatioruiL Oiifociatwn. tpcJnoiVmesi. csvfeetinef in 3 MOTION PICTURE NEWS CjJeku OVeeA. "fbz d\{utua/ Sene/d and ^Pta* Hri&ffs Conducted By An Exhd3itor For Exhibitors Don't Wake Me Up! HE is the manager of his theatre in every sense of the word. When he starts to work out a campaign on one of his coming attractions he is able to enthuse over the stuff he is putting back of his ideas. No thought enters his mind that someone will come along and say "Nothing doing, too much money." And if by chance the b.o. returns are below his expectations he does not sit on the uneasy chair waiting for the call-down from the home office. He just starts out to make up for the little disappointment by working harder for the success of his next lay-out. And he has a light heart because tomorrow he is off and will be able to enjoy himself for the day and spend a little time with his family. And next summer will find him with two full weeks of vacation to be used for complete relaxation and a chance to forget business, with its manifold problems, for that length of time. In the theatre he's the boss If the hired help don't function to his entire satisfaction, he replaces them with the kind of help that he wants. If his assistant happens to be a real assistant, he need not worry that the district manager will come along and switch assistants with some other house on the circuit. He circulates around the town Table of Contents *> Lee Talks On Exploitation 5 Martin's Time Service '! Cuffel Used Stage Coach Ballyhoo "I "The Showman's Calendar" If Lovett Displaying Showmanship 1 Miller Tied-Up Police 1! Johnson Sez, "No Depression." IT Hyde Ran Fashion Show If Herman Featured Newspaper Special If Dan Weinberg Had Fashion Revue I H. Shulgold Had Some Experience! If Wheeler's Novel Sign Plugging If Fred Perry's Campaign Was Fine i Drissel Had A Good Stunt If Lashley Ran A Unique Ad •f Brown Plugs Merchandise Nights If Lourie Elected Local President If Evans Has Variety of Stunts If Irwin Given Granite Monument If Fred Meyer Going Great "I Meet Robert Glick! II Wight Had An Ad That Sold i Forrester's Golf Ball Gag If Luntz Giving Town Showmanship lj Jones Supplied Football Cards If Russell Lamb Is Active If O'Kelly Will Be On Pages Again «f Grist Had A Fair In Lobby If Mickey Gross Used Live Baby Stunt 1" Sams Jr., Tied-Up Local Schools r Fitzpatrick Picked A Winner r McKenna's Showselling Is Effective If Zalesny Obtained Original Relics If Brown Received Publicity by Rubber Stamps If Showman Handed Out Tips In Heralds 1 Levey's Joyous "Happiness Week" r Fishkin's Circus Ballyhoo Sold If Daniels Placed Mite Golf Course On Cake If Reaver Reminisced To Good Advantage If McManus Passes Along Showmanship T Chet Miller Ran Local Talent Show r Silverman's Kiddie Party Helped Business r Gettier Plugged Amos 'N' Andy •" Roy H. Rowe Joins The Club meeting with the leading lights in community and civic life. The newspaper boys call him a "regular" and enjoy dropping in on him for a chat whenever they are in the neighborhood. And the paper's advertising manager is all attention when a suggestion for a co-operative doubletruck is advanced. In fact, he looks to this theatre manager to create such ideas. Don't they all gain something in the long run ? He is looked up to in the entire community as one of its leading citizens. Rarely does an event of any importance take place that he is not called in and consulted for advice and help. No worthy cause is passed up by this manager for fear of a veto from someone higher up. He's the real manager of the town's leading amusement centre and functions as such. And better still, he goes about his job planning months ahead. Why not? He's not afraid that he'll be checked out Sunday night or switched to the sticks, bag, baggage and family. Take it and like it — or quit. He is his own boss and capable of holding his job because he knows his business and can function without interference from a dozen bosses, many of them far removed from the town he is in. It's a grand dream boys, please don't wake me up. Maybe it will come true. "Chick"