Motion Picture News (Oct-Dec 1930)

62 Motion Picture News November 2 9 , 19 3 0 MANACEItf* ROUND TABLE CLUD Dollinger Doings! Word floats across the river to us that Fred Dollinger, manager of the Pastime Theatre in Union City, New Jersey, is having a fine time and enjoying great success in selling his shows. Those of you who remember Fred when he handled the Rialto Theatre in Jamaica, and various other houses on Long Island, all know what he can do. It has been said that anyone giving Fred free sway will be showered with a collection of stunts the like of which have never been seen before. Fred has been in this game for many years. One of his biggest show successes was the Claremont Theatre in New York City, where, about 1914 or so, he had all New York talking about the wonderful shows he put on. The movies and stage have long held a fascination for him, and his intensive schooling in the show game has given him a knowledge of the craft such as few men possess. Watch for Fred's biography. It's sure to be interesting! Candy Confections Were Distributed By Weiss At Game Small, red-coated candies somewhat resembling pills were passed out at a local football game in Jacksonville, Fla., by Al Weiss, manager of the Florida Theatre, as a plug =^^=^^^=^^==^=^= for his feature attraction, at the theatre. The candies, or pills, as the spectators were wont to call them, were placed in small pay envelopes. The envelopes carried copy: "This pill contains Joy, Mirth and Whoopee — See Eddie Cantor — Florida Theatre — Now. Try These Candies — They Are Good — 'Whoopee' Is Good, Too." Weiss also got in a valuable plug for the film by handing out bumper strips for automobiles. These, like the candy, met with great favor. The bumper strips carried excellent copy relative to the picture. Nearly every car at the football field carried one. The spectators more than knew the title of the picture playing at the Florida. Weiss is pulling stunts of this sort with every new attraction. He covers almost every possible angle. We are of the opinion that he will keep us posted on his future work also, as we know he wants to pass it along, so that his fellow Club members can look it over, and, if possible, take advantage of some of the excellent slants that it contains. Right, Al? Walter D. Fleck Is Putting Over Plenty Of Ace Showmanship From Grand Island, Neb., we have had some excellent showmanship in the past, and now, with Walter D. Fleck taking up his stand as manager of the newly re-opened Island Theatre, we know that it is going to be even better, particularly so since competition is certain to be strong among the showmen in the city. One of Fleck's first moves when he came to the house was to establish himself with the local paper and the civic authorities. He went about town and met them all. His next move was to say "Hello" to the merchants. This, too, was done. He arrived in Grand Island ten days before the house opened. The day before it opened he had secured a full-page co-operative ad from the local dealers and run it in the paper. That was showmanship. And the best part of it was that the dealers stated they had done additional business because of the stunt. We are showing a cut of the newspaper page in order that you may see how Fleck worked the gag. Congratulations were extended the theatre from all of the dealers, the picture was placed in a prominent spot on the page, and in nearly all of the copy, the title was plugged. Fleck, whose picture we are also sbowing, has been in the show game for a good many years. He has handled publicity work, studio operation, house management, advance work for stage and screen productions, and practically everything connected with showmanship. We look for him to turn out some fine stuff on his new season's product as we know he is capable of doing it. We are certain that this Omaha showman will give the house an excellent rep and we look forward to hearing from him again very soon because we are sure that the rest of the Club will agree that has has started off with a bang. There is nothing that would have helped him more with the local merchants than a gag such as this full page co-operative ad. And that makes us wonder whether you too, are working stunts of this sort in your town. You will find it extremely profitable for you, if local conditions permit a stunt of this sort. But after all, it's up to you. You know the town because you are selling to the public, therefore, you know what will click better than do we. THE NEW ISLAND THEATRE WILL OPLN SUTOAV M.». I --IE IfH* ---- -*-*i-^ —Cm ^^^•iF —-—■ = ' "■ T" 1*\\T IW —Si vjpiL £MH u-3- -Jgffps — •V— "T1! ', — Vj-JS f feMgf s=== UUIUM N.-'u... ..^..r. :-»>-„,. £SS= CLUB EMBLEM PIN!!! WILL IDENTIFY YOU AMONG THE WHOLE SHOW WORLD AS A MEMBER OF THIS GREAT ORGANIZATION AND A REAL LIVE-WIRE SHOWMAN! Use This Blank: Managers' Round Table Club 729 Seventh Avenue, New York Kindly send me, postpaid, Club pins, for which I enclose payment at $1.00 per pin. Name of Member Theatre , Address Chy State