Motion Picture News (Oct-Dec 1930)

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Proper Advertising in THE RIGHT MEDIUM Assures Increased Sales ««* ' *^*» November 20, 1J30. Kr. a. Harry Toler, free., Toler-Dunbar Agency , ±nc . , 624 J>outh Hi cnl*fsn » venue , Chicago, Illinois. Dear Sir: We are quite well pleased with results from the Initial advertisement of our schedule which waa prepared a nd placed by your company In the Lotion Picture i'ews. Showman" Issue of "ovember 1, 1930. So far we have received, and are still ,-et*.Ir„',a vary gratirylng number of Inquiries from exhibitors, dealers and others who are Interested In our non-breakable p, 4 V. Cast Aluminum ^Itm ^ettera. This tends to substantiate your argument that sales ^ on a good product properly advertised In the right field, through ^^P the right medium, can bo Increased even In times of so-called depression. We hope yoir future efforts In our behalf will continue to be as effective as they appear to have been In this Instance. sincerely yours. y MOTION PICTURE NEWS