Motion Picture News (Oct-Dec 1930)

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Erpi Service enables you to get everything out of ... Western Electric x NEW < PROCESS NOISELESS RECORDING Noiseless Recording marks the greatest advance since the coming of talkies. This new delicate, scientifically developed apparatus for recording produces a result heretofore impossible — keeping out all noises resembling static — producing tones more clean-cut and life-like. .4* part of the regular ERPI Service* Western Electric equipped theatres will have skilled engineering assistance at no extra cost to hring the apparatus up to these new high standards — to get everything possible out of pictures made by the wonderful new Noiseless Recording. Your present 'Western Electric Equipment will successfully handle these new process films without any added parts — another evidence that best results are obtained when the same make of recording and reproducing apparatus is used. • • • To obtain the full benefits of the New Process, the most minute adjustments are required to silence the reproducing equipment and maintain high quality. Western Electric equipment — ti It 1*1 ~s service — continued improvement in methods and apparatus — are all part of the policy of making available facilities that will make your investment in them pay real dividends. Westerti SOU N D lectric SYSTEM Northern Electric in Canada Electrical Research Products /uc 250 West 57th St., New York