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^stxuctioii Department
Suggestions Invited, Questions Cheerfully Answered
Address: Construction Department, The Motion Picture News
CONSTRUCTION, APPEARANCE, ADVERTISING— THREE IN ONE
THE object of this department is to help the exhibitor in the construction of his theatre and to keep
FIG. 1
him posted on anything of real value in construction, decorations, etc.
It would be easy to fill pages, and this without moving from my desk, as day after day I have visitors who have something on which they want a write-up, so as to help them to create a demand. I am not here to help to promote a lot of useless or impractical devices to the detriment of the exhibitor.
While it may sound queer, I must state that the real good and useful devices do not go begging, and, to discover them, one must be all the time on the go.
I was the first man to advocate the cork flooring as the most sanitary, less slippery and noiseless floor for a motion picture theatre. While the manufacturer of this pulverized and pressed cork flooring was signing big contracts with hospitals, banks and other such institutions, he was laughing at the idea of the cheap little motion picture theatres. When I described the floor in my article on construction on April 30, 1910, the manufacturer realized that motion picture theatres offered a new and important field to work.
It was the same with the Von Duprin self-releasing exit doors, and the agents of this good invention would have never addressed the motion picture theatres if I had not called the general attention in another article on December 24, 1910.
While office buildings, banks and other institutions were equipped with the indirect lighting system, the manufacturers had no use for the motion picture theatres until I gave them a notice in my article of January 28, 1911, and placed one of their fixtures in my Chicago office, to serve as a demonstration.
It would be too long to enumerate all the good devices I investigated and described for the benefit of the exhibitor building or remodeling his theatre.
To-day, I lay a new claim. The first man to show how the exhibitor can not only save his plastic ornaments by having them coated with bronze but can greatly improve the appearance of his theatre by making all the ornaments look like solid bronze instead of retaining the dying style of the white gingerbread effects.
Theatres of to-day are no more temporary constructions to last, like the buildings of an exposition or of a fair, a few months. On account of the stability of motion pictures, the theatres of the future must be sub
stantial constructions to last many ■ years.
By talking of a coating of bronze, I do not mean paint, but I wish to refer to a new art, the Katholion bronze.
Katholion bronze is a perfected science of depositing metals on iron, wood, glass or plaster cores. It is a casting in every sense of the word, a tough, dense, imparted, workable metal covering of any thickness desired. Its only competitor is a copper, brass or bronze casting.
This coating is not a mere thin sheet of bronze applied on the plaster, wood, glass or any other desired material, but by an electro-plating process, the coating is made homogeneous with the surface on which it is applied.
FIG. 2