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THE MOTION PICTURE NEWS
Keep Your Stars Before the Public!
Your Present Method of Advertising Attracts the Passer-By Our Publicity Cuts Go Into the Homes and Bring Them Out They Stimulate Old Business — They Create New Business
ENTERPRISING, progressive exhibitors everywhere are successfully using the amusement columns or the daily and weekly newspapers to advertise their coming attractions and to keep their stars before the public. If you are not doing the same thing, BEGIN NOW AND WATCH YOUR AUDIENCES GROW. The best way to get this publicity free is to furnish your local newspaper with it in the most convenient and attractive form, the way the publisher wants it. That's just what we are doing for you. We know how they want it and we are supplying it accordingly. We print in the accompanying catalogue cuts of well known and popular players. The cuts and borders are gotten up in newspaper style, ready for use.
Every exhibitor should run one or more of these beautiful cuts in his local paper at least once or twice per week. Playgoers who have through habit been patronizing other houses regularly, will see your announcement, will be attracted by the picture of an old favorite, and you will see new faces at the performance and increased receipts at the box office.
At regular intervals you should run in the amusement columns a cut of one of the players who appears on your screen, with the wording below "Now Playing at ," insert
The cut printed herewith is a sample of the cuts we manufacture. We will supply you with a similar cut of any actor or actress in fllmdom.
ing the name of your theatre, followed by a brief write-up of the actor or actress, which we supply. These faces are old friends to thousands of playgoers and many persons who have settled down at home for the evening will see the photograph of their favorite actor or actress and visit your theatre. In other words these illustrations will stimulate old business and create new business, all of which means increased receipts.
These New Process Cuts are something new, something the publisher of your paper has perhaps never seen before, and you will find that he will be glad to run them for you. If you print a program or if you distribute circulars you can also use the cuts for that purpose.
Under each cut we print the name and number. The price of the small cuts is 25c. each, or $2.50 per doz., all transportation charges prepaid. The price of the large cuts is 50c. each, or $5 per doz., all transportation charges prepaid. Please make your selection and fill out order! blank, inclosing the required amount and you will receive your order by return mail. Do not put „ the matter off, BUT SIT S DOWN NOW AND FILL IN BLANK
NEW PROCESS ELECTRO CORPORATION
HERALD SQUARE BUILDING 141-143-145 West 36th Street
'PHONE GREELEY 855
NEW YORK CITY
BELOW
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In writing to advertisers please mention "THE MOTION PICTURE NEWS"