Motion Picture News (Oct 1913 - Jan 1914)

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THE MOTION PICTURE NEWS 35 arc often turning patrons away on account of the similarity in the titles. Years ago the manufacturers were careful not to copy each other, and when they would discover that the intended title of a new release had already been used by another manufacturer, they would change the name. To-day the manufacturer seems to have no objection to similar titles. I know of three films of "The Two Orphans," two films of "The Thief," several films of "Quo Vadis," of "The Last Days of Pompeii," etc. If you advertise Geo. Kleine's "Quo Yadis" you may lose many patrons who, having seen the inferior production of the same title, do not know that several "Quo Vadis" films are on the market. One day two ladies stopped in front of a theatre in Alabama, and, looking over the posters, one said: "I have seen this picture, it is not a new one." The other lady answered: "No, it cannot be an old picture, I come here every day and they show only new pictures never seen in town before." To settle the controversy, the ladies called on the manager, who informed them that a film of the same title had been produced by another manufacturer. This manager would have lost two admissions if the ladies had, as too many do, judged the show by the posters. The well-known reputation of the manager to show the newest films only, without repeaters, saved the day. I have found that too many posters make the patrons more or less skeptical, while the exhibitors who have established a good reputation, continue to draw the best patronage without cheapening the appearance of their theatre with an abuse of posters. The Alhambra of Indianapolis, the Bijou Dream of Boston, the Regent of New York, the Family of Philadelphia, the Exhibit of Columbus and many other successful theatres are doing the best business with few posters. J. M. B. A RELIANCE STAR Anna Laughlin's next appearance on the screen will be in "The Bracelet," a one-part modern drama, containing The new Pathe outdoor studio in St. Augustine is distinguished by at least one unique feature. On the grounds of the property is located a spring, which tradition in the old Spanish city states is the spring visited by Ponce de Leon in his search for the fountain of perpetual youth, and which for some time he took to be the object of his search. For years the former owners of the spring charged admiss:on to this spring because of the tradition. Bids have been received by Stuckert and Sloan, architects, for the construction of a theatre on the south-west corner of 52nd street and Wyalusing avenue, Philadelphia. The approximated cost is $14,000.00 Building 40 x 151, brick and terra cotta. Will seat 500. ANNA LAUGHXIN a play within a play, presenting a romance of Colonial days. Harry Spingler will be seen playing opposite Miss Laughlin, both in "The Bracelet" and in a new drama entitled "Her Father's Daughter," by M. B. Havey. Isabel Daintry, of the London Pantomimes, whose last appearance across the "pond" was in "Cinderella," will soon be seen in Reliance pictures, as will Emelie Fulton and Mae Willard, two beauties of Ziegfeld Follies popularity. RECRUITS AT SELIG ZOO Notable accessions continue to arrive at the Selig Zoo near Los Angeles. Four more huge elephants and a drove of dromedaries recently came in on a special, and a police permit had to be obtained to march them through the streets from the station to the Zoo. Of course, the small boy came in large walking majority and spread the rumor that the circus had come to town. The dromedaries, after a couple of days of rest and filling their double stomachs with spring water, started in to work for Director Huntly at the Fdendale Studio in a desert picture of North America, entitled "Through the Centuries." Superintendent Tom Persons had provided a camel caravan, but as soon as he saw the double-humped dromedaries, he made them leaders. This strange procession journeyed out to the desert locations quite a distance from Los Angeles in order to start their trip "Through the Centuries." UNIVERSAL DIRECTOR WEDS LEADING WOMAN The marriage of Wallace Reid, director and actor of note, and Miss Dorothy Davenport, his leading woman, both of the Pacific Coast Universal studios at Hollywood, Cal., took place at Christ Episcopal Church, Los Angeles, recently. Mr. Reid is the son of Mr. and Mrs. J. H. Reid, his father being a noted playwright. Miss Davenport is the daughter of Mr. and Mrs. Harry Davenport, well-known actors, and a niece of the late Fanny Davenport. Mr. and Mrs. Reid were entertained by Mr. and Mrs. Isadore Bernstein and Mrs. Rose Janowitz at the Bernstein residence. GEO. L. BARROWS, OF THE BERLIN ANILINE Mr. George L. Barrows, the amiable representative of the Berlin Aniline Works, 213 Water Street, is well and favorably known to motion picture manufacturers all over the country. The Berlin Aniline Co., supply film, dyes, developers, etc., and are thus basically interested in the making of the picture. Moreover, and this is the point of this article, the chemical products of the Berlin Aniline Co. are pure and effective in use. We write this from practical experience as photographers and picture makers. George Barrows, as he is popularly known, is always sure of a good welcome wherever he goes because he is honorable, straightforward and reliable in his dealings. The Motion Picture News is happy GEORGE L. BARROWS to publish this portrait of him and to include him in its gallery of those who be approbated. He is a credit to this great business.