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THE MOTION PICTURE NEWS
55
Film Quality
Quality in the film — quality from a technical photographic standpoint is as important to the Exhibitor as is interest in the story that the film tells.
There's one film that's recognized the world over as the standard of quality — that is always used by those whose effort it is to give the Exhibitors the very best goods and the very best service — Eastman film.
And it is identifiable. Look for "Eastman" on the perforated margin.
EASTMAN KODAK COMPANY, ROCHESTER, N. Y.
What's the Use of a Good Negative?
IF your prints are made on a raw stock that wears out in a few weeks, INSIST on LUMIERE stock and get durability and photographic quality. Exchange men and feature buyers are losing thousands of dollars a day because their films wear out too quickly.
MORAL: INSIST on LUMIERE
DAVID HORSLEY
1600 Broadway Mecca Building
NEW YORK
WHERE THE ROAD FORKS
1 N TWO PARTS
IN TWO PARTS
An Allegorical Gem replete with human interest. Featuring America's Most Popular Feminine Movie Star — WINIFRED GREENWOOD. One, Three and Six Sheet .Four Color Lithographs. .„.„ Release, Monday, Dec. 15, 1913.
PERSONAL MAGNETISM.
A Summer Boarder Comedy Sketch. One and Three Sheet Lithographs. .„ „„_
Release, Thursday, Dec. 18, 1913,
FATE'S ROTJND-TTP.
A Western Drama of Thrills and Pathos. One and Three Sheet Lithographs. «« ,«,«
Release, Saturday, Dec. 20, 1913.
COMING!
Monday, Dec. 22nd, 1913, A Two Part Society Drama, "THE SHRINER'S DAUGHTER." Masonic Orders will want to see this. DO NOT MISS IT.
AMERICAN FILM MFG. CO., Chicago.
LAMP LUBRICANT
J
7
REDUCES THE WEAR
and lubricates all movable parts of any projection machine arc lamp.
Ezo prevents parts breaking from rust, and keeps every part of the lamp working smoothly and evenly.
It permits perfect light and better projection. No monkey wrench is needed to adjust carbons when Ezo is applied.
Ezo is made in convenient sized sticks. It is clean to handle — there is no dirty grease — no dripping — no fire danger. Apply it to the heated parts of any lamp.
One stick — a month's supply — for 25 cents. It will save dollars in repairs.
Wrap a quarter in one of your letterheads and mail to the
EZO MANUFACTURING CO.
220 W«t Forty-Second Street. New York City
Factory and Laboratory: Archbald, Pa.
In writini te advertisers pleas* mention "THE MOTION PICTURE NEWS"