The motion picture projectionist (Nov 1929-Oct 1930)

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tlHf No 1 ride Film โ€” Color โ€” Sou nd James J. Finn. Editor :i H, Kutian : "THE LENS THAT PUTS PERFECTION IN PROJECTION THE ILEX F:2.5 PROJECTION LENS Definitely Superior in Every Detail of Its Performance This statement is made unqualifiedly. It is based on the reports of users. The superior brilliance, greater sharpness and detailed definition of the Ilex stand out forcibly when compared to any other make. When Ilex is used the realistic portrayal removes all the effort and strain and allows the patron to relax in full enjoyment of the play. Only with Ilex is maximum projection efficiency possible. And to add to the advantages of Ilex there is the new Adjustable Feature. A feature which insures exact screen coverings, overcoming entirely unsightly slopover or incomplete covering. To sum up: โ€” the Ilex F:2.5 represents the very latest scientific advancements in projection lens construction. Acquaint yourself with its details and performance. Write us today. ยป ;s ILEX OPTICAL COMPANY ROCHESTER (Established 19 lO) NEW YORK 25<