The motion picture projectionist (Nov 1929-Oct 1930)

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March, 1930 The Motion Picture Projectionist ALL OF the LIGHT NONE OF ™E HEAT THAT'S THE BIG FACT DEMONSTRATED by PUBLIX AT MAJESTIC THEATRE, E. ST. LOUIS, ILL. EQUIPPED WITH FULCO PROJECTORS and FULCO MOIST AIR FILM COOLING SYSTEM For more than a year under the hardest of daily grinds and a barrage of exceptional heat FULCO PROJECTORS established their superiority by uninterrupted faultless performance, at the same time proving the astonishing effectiveness and efficiency of the FULCO MOIST AIR FILM COOLING SYSTEM. The FULCO MOIST AIR FILM COOLING apparatus delivers a steady stream of MOIST AIR to both surfaces of film at aperature, thus eliminating film heat entirely while preserving film softness and flexibility. The FULCO MOIST AIR FILM COOLING system is the most scientific and efficient because it overcomes film heat completely and not partially as with fans and shutters. The FULCO MOIST AIR FILM COOLER removes film fire danger because it will not allow film to ignite even while stationary and even though the most powerful lamp is focussed upon it. Modern tendency is toward larger screens and therefore more light. More light means more heat to be reckoned with. The FULCO MOIST AIR FILM COOLING system takes away All of the Heat without diminishing light in the slightest degree. THE FULCO PROJECTOR ALONE OFFERS THE ONLY COMPLETE SOLUTION OF YOUR FILM HEAT PROBLEM, with the added assurance of SAFETY FIRST— LAST— ALWAYS. Every FULCO MECHANISM is fitted with internal tubes leading from film trap to an external threaded stub, so that FULCO MOIST AIR FILM COOLER may be connected at any time. This piece of apparatus may be installed in basement or any convenient place away from projection room and air from same led to machines through ordinary iron piping. fe J i i o j, ULCO Moist Air Film Cooling Apparatus ^^^Ji MV MflU W^FL^*1^ Executive Headquarters: ^^^Jk IfBt^W^^ 1018 S. WABASH AVE., CHICAGO C. H. FULTON President CHICAGO— 1018 So. Wabash Ave. NEW YORK— 115 W. 45th St. KOSTON— 6.5 Broadway F. A. VAN HUSAN V. Pres. and Sales Mgr. A. G. JARMIN Treasurer BRANCHES PHILADELPHIA— 1337 Vine Street INDIANAPOLIS— 340 N. Illinois Street ATLANTA— 146 Walton Street MILWAUKEE— 151 Seventh Street ST. LOUIS— 3232 Olive Street LOS ANGELES— Film Exchange Building SAN FRANCISCO— 255 Golden Gate Ave. FACTORY: 2001-2007 S. CALIFORNIA AVE., CHICAGO, ILL.