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PREVIEWING AND PREVIEWERS
The pictures which are reported in this bulletin are seen at three different sources, namely the neighborhood theatre, the first run theatre, and the Academy of Motion Picture Arts and Sciences.
At the neighborhood theatre, previews are sometimes shown by producers who are anxious to get the reaction of the public to the picture. Very often, the picture is recut after this showing but not sufficiently to alter the basal theme upon which our report is made.
Thru the courtesy of the Association of Motion Picture Producers the Academy of Motion Picture Arts and Sciences also shows us pictures before they are released, but these are usually in the finished form. Our greatest number of review's come from this source.
Pictures which have been missed in preview and not shown by the Academy are caught at the first run theatres and though these reports are later than those of pictures reviewed prior to release they are usually published before the pictures reach the neighborhood theatre.
A large committee cooperates to give the benefit of its not too personal opinion, for a course of study in Community and Social Adjustment and a series of lectures given by people within the motion picture industry, the university and on the press have contributed toward a broader viewpoint.
As Chairman of Previews, I wish to express my appreciation to this committee for the diligence and perseverance which has characterized its work and particularly to three of its members, Mrs. Gerald Murray, Mrs. Clifford Amsden, and Mrs. Edward McMahan, who have shared with me the responsibility of sending reporters to cover each picture.
The following are the women whose earnest endeavor, week after week, made this publication possible:
Mrs. John Vruwink Mrs. Walter Van Dyke Mrs. Palmer Cook Mrs. George Ryall Mrs. Sumner Quarton Mrs. Evelyn Labadie Mrs. W. B. Hargrave Mrs. Lucile Davids Mrs. Arthur Jones Miss Eugenie Vater Mrs. Garner Beckett Mrs. Wilda Thompson Mrs. Clifford Amsden Mrs. Edward McMahan Mrs. Marcia Middleton Mrs. F. Parks Harris Mrs. Donald Winston Mrs. M. A. English Miss Anita Maurer Mrs. F. B. Close
Mrs. Norman Morse Mrs. Christian Hartke Mrs. Robert Burhans, Jr. Mrs. Quincy Cass Mrs. J. Allen Davis Mrs. Margaret Argo Mrs. Beatrice Champion Mrs. Gerald Murray Miss Margaret Evans Miss Alice Kristofek Miss Mary K. Miller Mrs. Charles Booth Mrs. Katharine Campbell Mrs. G. D. Oxford Mrs. Jessamine Hilliard Mrs. Charles Cope Mrs. Richard S. Davis Mrs. Noel Edwards Mrs. J. H. Osinga Mrs. Jean Partridge
Mrs. John Vruwink, General Chairman Mrs. Walter Van Dyke, Vice-Chairman
Mrs. Palmer Cook, Subscriptions Mrs. George Ryall, Previews