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THE MOTION PICTURE STORY MAGAZINE.
There is a class of people who frown upon the Motion Pictures because, as they claim, they do no good to the world. Such comments usually come from persons who have not seen a dozen photoplays in their lives, and it would be an easy matter to refute their contentions. But, let us assume that the picture plays do not accomplish any good; is it not true that they supply an endless amount ol innocent amusement at remarkably low cost? Nobody will deny the economy of such a form of amusement. Furthermore, the picture play intermingles pathos with fun, wit with mirth, education with play, and sends the onlooker home with laughter on his lips, sunshine on his countenance, joy in his heart, and human sympathy in his soul.
If the Motion Pictures, taken as a whole, do not meet with the approval of the Puritanic moralists, it is because these good people do not take sufficient interest in this worldwide movement, and, by their patronage, and influence, seek to improve the general tone of the pictures. Wise and brave soldiers do not desert the field because the enemy appears upon it. The thing to do is to come in and help, not to stand off and throw stones. If the Motion Pictures are not already a tremendous power for good, they can be made so. They are appealing every day to a better element, and the industry is as yet in its infancy.
Many thousands of copies of the last issue of this magazine fell into the hands of persons who knew nothing of the marvellous advances that have been made by the Picture Play makers in the last few years; and, these persons surmising from the general character of this magazine that there was, just around the corner, an undiscovered country, proceeded to discover it. The result was that just so many thousand new patrons have been added to the Moving Picture world. They came, they saw — and the Photo Plays conquered.
Let the makers of Motion Pictures beware: there is a large new class of Photoplay patrons growing every day. This class is not the kind that will be entertained by the oldfashioned Picture Plays that told only of murders, divorces, burglaries and crime. Let the present high standard be maintained !