Motion Picture Story Magazine (Aug 1911-Jan 1912)

Record Details:

Title:
Motion Picture Story Magazine
Date:
Aug 1911-Jan 1912
Publisher:
The Motion Picture Publishing Co.
Volume:
The Motion Picture Story Magazine (Aug 1911-Jan 1912)
Leaf #:
000326
Language:
English
Collection:
Early Cinema, Hollywood Studio System, and Fan Magazines
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Moving Image Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
Date Added:
September 21, 2023
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IF a stranger from " Mars" were to drop down and offer you a large roll of crisp new ONE HUNDRED DOLLAR BILLS, and say: "Here, brother, these are yours. I give them to you ; there is no string attached to them, they are not going to pop back up my sleeve, they are yours to keep or do with as you wish," WOULD YOU TAKE THEM? NOW, MR. ADVERTISER, do not construe the foregoing "simile" as an attempt to sell you a "gold brick". In the parlance of "THE MAN FROM MISSOURI," we want to SHOW YOU, There is no disputing the fact that any good business man will venture the expenditure of a DOLLAR if he is reasonably sure to receive a reasonable return. We have known of cases where the advertiser has gambled a FIFTY CENT PIECE with the possibility of the return of a DOLLAR, and has willingly thrown TWENTY-FIVE CENTS in addition after it, in the endeavor to realize the DOLLAR return. KIM. (not Kipling's) has some very good suggestions to offer as a means to obtain this end. He will also write your copy in a manner that will harmonize with the suggestions he has to make as to " HOW " to further increase your income, 15,000,000 Consumers represent the average daily attendance of the Motion Picture Theaters. Ask yourself the following questions : DOES this great mass of consumers use my product? DOES my advertising appeal to them at the psychological moment? DO they have the same HUMAN INTEREST in my product that they have in the advertising mediums I use ? DOES THE MOTION PICTURE STORY MAGAZINE supply the necessary connecting link between the HUMAN INTEREST and the HUMAN DESIRES of the consumer ? If there is any psychology in advertising, it is this : Advertise in THE MOTION PICTURE STORY MAGAZINE, and thus reach the consumer at the psychological moment. Will you permit me to show you ? V. H. KIMMELMANN, Advertising Director (KIM.) THE MOTION PICTURE STORY MAGAZINE, 26 Court Street, Brooklyn, N. Y.