The Motion Picture Story Magazine (Feb-Jul 1914)

Page scan 000343 from The Motion Picture Story Magazine

Record Details:

Title:
The Motion Picture Story Magazine
Date:
Feb-Jul 1914
Publisher:
The Motion Picture Publishing Co.
Volume:
The Motion Picture Story Magazine (Feb-Jul 1914)
Leaf #:
000343
Language:
English
Collection:
Early Cinema and Fan Magazines
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Moving Image Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Date Added:
June 13, 2024
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THE ANSWER Some moving picture exhibitors tell their patrons that the most difficult problem they have is to obtain an "excellent'1 program. They wag their heads sorrowfully, assume expressions of utter exhaustion and exclaim, " If you people only knew how hard I work to get you good pictures! ' All this in a self-pitying manner. Exhibitors of this kind are not wise. The easiest thing in the world is to get good pictures — if you go to the right source. Good pictures mean full houses. Anyone would rather sit in a full theater than in one only half occupied. It's human nature to be with the crowd. The General Film Program is Excellent. It is made up of Biograph, Edison, Essanay, Kalem, Kleine (CinesEclipse), Lubin, Melies, Pathe, Selig and Vitagraph Pictures. General Film Service means full houses. If you would be with the crowd go where General Film pictures are exhibited. That's the answer. GENERAL FILM COMPANY w 200 FIFTH AVENUE NEW YORK