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MOTION PICTURE NEWS
Vol. XIV. No. 16. Section 2
Eighteen Reasons— Count 'Em!
The Motion Picture News is the most widely read periodical in the trade. Following are the reasons for this and why every one else connected with the trade should be a regular reader:
1. Facts — Not Promi*
onuses
2. Editorials for Thinkers
3. Reliable Reviews
4. First to Arrive
5. Release Dates Most Correct
6. Real Up-to-date News
7. Carries Most Advertising
It is the only way an exhibitor can get unprejudiced advance information in an industry in which advance "dope" is absolutely necessary to getting the jump on the other fellow. No one connected with The News has any financial interest in any film.
You never will find a statement in the Motion Picture News which has not been edited to the facts. When necessary to reprint another's statement, The News uses quotation marks and even then cuts out the adjectives (hot air).
Any man who thinkingly reads the editorials in The News, will not only have a very good idea of the prevailing weaknesses of the industry, but will find constructive suggestions which will help him to be a leader in the industry in his community, and in the industry itself.
Some managers have not enough sense to get unprejudiced reviews, or are so " close " they think they can get along with free printed matter.
The Motion Picture News always reviews film absolutely in the interest of the exhibitor and of his public. A recent test, during which 6,000 postal cards were sent out, shows that the majority of the exhibitors prefer The News' reviews to those of any other publication. They are honest and reliable !
The Motion Picture News is the first trade paper to reach its subscribers each week — a tremendous advantage especially to the exhibitor in booking, and also in publicity for his pictures. It is the only trade paper, for example, to reach the Pacific Coast within the week of its publication.
This any exhibitor can easily prove by comparison. Release dates often are changed at the last minute, but The News catches all such changes by wire ; so that, while the first out, these are further ahead than other lists. The idea of publishing exchange serial numbers in connection with the release dates originated with The News.
A man who thinks that he can get along without keeping up with the other fellow, be he producer, distributor, exhibitor or accessory dealer, will get about as far as a gold fish in a glass bowl. The reader of The News has placed before him every week the doings of the industry all over the world; this comes from its own special correspondents. You'll never find any news items in The News which are mossy enough to belong in an encyclopedia.
Producers depend mainly upon their trade paper advertising to reach the trade. The News carries more of such advertising than any other motion picture paper. Frequently this means advertising by some of the most prominent producers is exclusive in The News. Often The News has as many as 20 pages of such exclusive advertising ; this is of vast business importance to the reader. In fact the advertising pages of a trade paper are equally, if not more, important than the text.
Be sure to mention
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MOTION PICTURE NEWS " when writing to advertisers