Motion Picture Theater Management (1927)

Record Details:

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INSURANCE 233 through the turnstile; and when the quality of service and safety and comfort bring the crowds back again. Money is saved when the records are correct and informative, when waste is eliminated in personnel and equipment, when insurance nails big losses in advance. That is why the leader in motion picture production must know something of every phase of the business — not for the ornamentation of his mind, but for increased ingenuity and confidence in securing better and better returns. In closing this part of the book, therefore, I cannot refrain from pointing out how it crowns the preceding sections as a kind of climax, drawing all threads of information into the golden ring, as the manager should gather those reins of power, the purse strings, into one firm and resourceful grasp. When he has done this, and all it implies, successfully, his enterprise is probably ready for some of the refinements and developments which I go on to list in the next part — developments that may lift his business to a higher level of public regard and patronage.