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238 MOTION PICTURE THEATER MANAGEMENT
quently requires expert advice and guidance outside of its own organization, and therefore must realize the importance of securing the help of well-chosen councilors on such occasions. Theater operation covers so many different fields of endeavor that it is impossible to have all the expert assistance on a given staff; and very often executive decisions must be made with the help of trained opinion on many problems that arise.
The relationship management has with its bankers and lawyers, for instance, must be very close. Both should be considered consultants of great value. To secure the utmost benefits, no facts must be kept from them. Thus they may give their best opinions on the subjects they are so familiar with — the bankers in financial matters, and the lawyers in the statutory. Yet, although the manager must value the opinion of such advisors, on the other hand he must assume all of the responsibility of carrying out the suggestions, himself. The lawyer may advise a suit — yet the judgment of the operator may be that such action would result in an unfortunate reaction. It is not good policy, for example, for management to encourage a suit brought by a patron who has suffered damage, so long as there is a chance to make settlement out of court. If the suit is one of liability, and the theater is covered by insurance, then, of course, the situation must necessarily be guided by the wishes of the insurance company. At times, too, there are disputes between exhibitors and distributors. Such contests rarely find themselves in court, because of an arbitration clause contained in the contract, which has proved very effective. Disputes arising are accordingly arbitrated through boards, located at various exchange centers, and consisting of an equal number of exhibitors and exchange managers. These boards have been remarkably successful, and thousands of cases are settled yearly without resort to litigation. A business that is before the public eye should make every effort to keep out of court.
A banker may refuse financial aid; but the manager may