Motion Picture Theater Management (1927)

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EXPERT ADVICE 239 go ahead and get the money elsewhere. A banker may be entirely too conservative, and in that way advise against expansion, or the installation of a much needed improvement. Whether or not management heeds such advice, it is nevertheless good practice to discuss the plans with the bank. The final decision, whether to go ahead or not, is for management to decide, because success or failure will depend upon the judgment used. In matters of insurance, the management will seek advice from the insurance experts who are attached to all of the reputable agencies. In projection problems experts are available. Most of the trade journals employ technical editors who are well versed in problems pertaining to projection. Practically every recognized supply house also has projection experts available, who will cheerfully give advice in their field. Lighting engineers can give advice on lighting problems. Management has direct access to lighting engineers who are attached to the research staff of the lamp companies. Proper lighting for motion picture theaters is of great importance, and the fullest advantage should be taken of consulting with such engineers about exterior or interior lighting for the lobbies and the auditorium, as well as the stage. Ventilation, heating or refrigeration engineers can give technical information on tfreir subjects. The manufacturers of apparatus for these purposes employ technicians and will gladly place them at management's disposal on any problem that may dovetail with that of theater operation. Decorators who specialize in theater work are also available. In the production department, experts may be secured in every variety of theatricals, who can give technical knowledge on questions that arise. The booking offices are conducted by expert showmen who can give advice as to talent for stage work. From all these the manager may seek information, in order to have the proper knowledge before him in coming to decisions. He may seek supporting data and may discuss and reject recommendations; yet the information such experts bring before him makes it possible for him to weigh the facts, and form the right conclu