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EXPERT ADVICE
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may make selection. Seat manufacturers can give valuable information pertaining to theater seating, as well as to layouts, standards, etc.
Industrial engineers have been of service in devising methods for manufacturing establishments. They can analyze a business in all its phases, but such engineers have not been able to contribute very much to the business of theater operation, perhaps because of the human element involved in theater management. The reason for this may arise from limited demand for such services in the field of theater operation. As demand for their services increases, the industrial engineers who specialize in theater operation may develop into a branch of the profession.
Science is contributing its efforts toward theater management through the National Bureau of Standards, a Government agency of the United States Department of Commerce. Under the auspices of the bureau, much good has already been accomplished. The Bureau has established a handbook on motion picture engineering, with much tabulated data of value. It has also done a great deal in encouraging development in photography, color, illumination, sound, and lenses, as well as in refrigeration, heating, and ventilation.
There are other specialists that may be called in by management, all of whom have concentrated on a particular branch. Whenever these are available, they should be drafted for their advice, on which definite conclusions can be made. The manager should realize that he has limitations, and that if specialized knowledge can be secured, it is sound to draw from such sources from time to time. A management's skill is demonstrated through the knowledge of those with whom it surrounds itself. It is wise to pool this knowledge, using whatever contributes to the welfare of the business. Such theaters as are part of a large organization naturally have at their disposal the expert advice of many home office executives, making it unnecessary, perhaps, to go out of the organization on many matters.