Motion Picture Theater Management (1927)

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The Tittle Chicago" -the most exclusive theatre in the world On the top floor of the Chicago Theatre building is the "Little Chicago." the private theatre of Balaban & Kau, and the only one of to kud In the world. No admission price is charged to this theatre. The public has never seen it 't even know it exists. It opens its doors only ib*rt oi tt» B-ahbu: & Ktu ocgaaiittion. ft i» their The "LITTLE CHICAGO" seats only 250 people, yet it is as completely equipped 'an *sy thturi m tht UnJ. It has a wide, deep and com* plcte etej*. wingt. drop*, cur Ulna. »pot-B-bls, colored tight*, reeving -picture screen, dresein*; room* end every facility and csavenicao* taio^e-i to the modern play-how*. The "LITTLE CHICAGO" is a try. cut theatre where the executives of the Balaban A JUtz organization, the theatrical experts, moving* picture expert*, muska) directors, light end scenic t it it passed upon end approved by this entire orfanisttion,. It is a very critical "audience" It is a paid audience, composed of men chosen from the very top of their professions. Each u a recogmztj tPtrimJiit. And they use their combined oreia* end knowledge, and devote their lives to developing entertainment {or )J«. BALABAN & KATZ Oucap Tivoli Rivier Central Park Roosevelt FIGURE 22 Specimen Balaban & Katz Institutional Advertising