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334 MOTION PICTURE THEATER MANAGEMENT
important affairs, which required Mr. Zukor's attention, it became impossible for him to give this project the time necessary to handle the details. This work was turned over to a building committee, of which I was so fortunate as to be elected chairman.
The committee engaged C. W. and Geo. L. Rapp as architects because of their experience in the field of theater architecture. Many plans and designs were rejected before the final plan was accepted. In addition to the ultimate drawings, a scale model of the theater was built, complete to the smallest details. This was studied carefully, with the result of many effective changes.
The financing was arranged by Mr. Adolph Zukor and involved an underwriting of ten million dollars. The value of the completed building, together with the land, exceeds sixteen and a half million dollars. It is interesting to note, and it is a great tribute to Mr. Zukor and the Paramount Famous Lasky Corporation, that the underwriting was undertaken by Kuhn, Loeb & Company. Up to the present, it represents the only real estate mortgage bond issue that has ever been undertaken by this international banking house.
The Paramount Theatre and Building has since become a famous landmark. It dominates Broadway from Madison Square to beyond Columbus Circle. Its architecture and height are such that the building stands apart from all other structures. As one approaches Times Square, the dominance of the Paramount Theatre and Building arrest the attention of the observer. The architecture is that of the French Renaissance period, the lower five stories being of Indiana limestone, carved in heavy relief. The structure occupies the entire block on Broadway between Forty-third and Forty-fourth Streets, and is forty stories in height. The upper part of the building towers skyward in eight set-backs, and is a good example of modern architectural treatment influenced by the zoning act, which governs the erection of high buildings in the City of New York. At night, these set-backs are illuminated with more than one thousand indirect reflectors, creating an unusual and attractive effect.