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THE PARAMOUNT THEATRE AND BUILDING 335
On top of the tower is a huge illuminated glass globe about twenty feet in diameter, signifying the world conquest by the motion picture, and topping the entire structure. This globe is illuminated at night. When the hour strikes in the tower clock, the white light will leap out and a red light will flash the hour. There also is a system by which different colored lighting may be flashed for specific events, such as to announce results at elections. This light can be seen for a radius of many miles.
Huge illuminated tower clocks are placed on each side of the tower, approximately four hundred feet above the sidewalk. An observation tower with north and south balconies, enclosed in glass, is provided on the top set-back. The view from this height at night is most unusual and of intense interest. The tower is reached through the office building entrance.
The fagade of the building from the floor to the tower is faced with a smooth-surface buffed brick, with copings, cornices, and ornaments of Indiana limestone. Of special interest is the unusual treatment of the back or stage wall on Forty-fourth Street which, breaking away from traditional practice of severe and plain treatment, has in this case been treated architecturally, and through the use of handsomely carved Indiana limestone and bronze frames, has resulted in a wall of very attractive design and utility, enhancing the appearance of the street, rather than depreciating it. The entrance of the theater is emphasized by an arch five stories in height, built in with glass and illuminated indirectly from a carved stone frame. A magnificent bronze marquise electrically lighted shelters the entrance itself. The details of this lobby remind one of the craftmanship of the old masters who wrought their designs patiently on the anvil. It prepares one for the beauty to be revealed after passing through. Electric signs with changeable lettering for changing attractions are built into the marquise. No upright signs are erected on the building, which is a departure from the usual custom. In contrast to the great number of electric signs, this building stands