Motion Picture Times (1931)

Page 8 MOTION PICTURE TIMES December 15, 1931. ALONG riLM These holiday subjects of real cheer and good will with exquisite music, unexampled beauty, atmosphericly and artisticially prepared, with perfect background of inspirational choral singing, make a superb Christmas Greeting to the theatre patrons, also a happy New Years greeting of real sincerity — says Walthall. * « * R. M. Clark of Oklahoma City, director of theatre operations in the Griffith circuit, and Fred Jackson, manager of the Yale Theatre at Cleburne, Texas, also Jack Pickens of the Rio Theatre, Corpus Christi, Texas, were the guests of Wallace Walthall during the Theatre Owners Protective Association convention recently. * * * Messrs. H. H. Cluck and 0. A. Engelbrecht were also pleasant visitors to National Screen Service office, submitting bookings for trailer service. * * * Herman Robbins, president, and W. P. Garyn, general executive of National Screen Service, were visitors to the Dallas branch for two days last week. • * * R. P. O’Donnell, division director of theatres for Publix, and Gaston Dureau, head of the booking department for Publix, are in Dallas this week conferring with the executive heads of Publix theatres with general offices in the Melba Bldg. Stage Shows (Continued from page 3) took in most of the business for the last ten-day period, was responsible for the sudden Publix announcement to return stage shows. However, an orchestra and stage attractions are set for the Palace in Dallas. Publix is negotiating for more satisfactory arrangements between the Texas in San Antonio and the stage hands’ union but this “obstacle,” it is believed, will be worked out as more general plans call for the return of the stage performances. Fanchon & Marco units will first reach the south in Atlanta, coming straight from the west coast. New Orleans will be the next stop, followed at the Worth at Ft. Worth; then coming to Dallas for a week’s stand. San Antonio follows Dallas with details at Houston not having been completely worked out. The return to stage shows on the part of Publix anticipates a long term contract with unions and the Fanchon & Marco booking offices, it is said. H. A. Daniels has purchased the Texas Theatre at Seguin, Texas, and Buck Weaver has been appointed manager. • • « Gradwell Sears, division manager for Warner Brothers, and Ed L. Alperson, general sales manager of Warner Brothers, were in Dallas the first part of this week making a tour of their exchanges. * * * John Davis, formerly of Memphis, Tenn., where he represented National Screen Service, is visiting in Dallas this week. * * * Wallace Walthall has just returned from a successful business trip into East Texas and New Orleans. Series on One Bill Hollywood — The entire Vitaphone series of 12 one-reelers : showing Bobby Jones in “How I Play Golf” were shown on one program by the Warners at the premiere of Dolores Costello in “Expensive Women” at the Hollywood Theatre here. Grouping the series on one bill was suggested by the Los Angeles Junior Chamber of Commerce and it brought together many of the golf enthusiasts in and around Los Angeles. o Hiram Parks, former salesman for Warner Brothers in Memphis, has been appointed branch manager of their exchange in New Orleans, succeeding Fred Goodrow. Superlatives (Continued from page 3) a point to check up on both pictures. And they were both a little better than average in entertainment value, but at the end of the run, according to reports from the manager, the one that used the most adjectives in its advertising fell way behind the receipts of the one that modestly used the stars ’names and name of the feature. This may not prove anything, but it is our contention that if you use up all the superlatives on ordinary pictures, what have you left for the big ones? Not a Junior Model! 2S INSTALLATIONS OF X-CELL MELLAPHONE A. C. SOUND ON FILM EQUIPMENT NOT ONLY SHOW THE Service and Satisfaction BUT THE Money Saved In Initial Cost and Upkeep Webster V-81 Eliminates all batteries, faders, head and main amplifiers; saves worry and trouble. Entire control and operation in one unit. Mellaphone-X-Cell Sound on Film Equipment is sold with our guarantee of Satisfactory Sound or Money Back. ANY SOUND ON FILM EQUIPMENT CAN BE MADE ENTIRELY A. C. OPERATED BY USING THE NEW WEBSTER V-81 AMPLIFIER SYSTEM. Terms or Cash Discount Call, Wire or Write Public Address Service Co. 2024 V2 Commerce St. Phone; 7-1047 Dallas, Texas.