Moving Picture Weekly (1915-1920)

Record Details:

Title:
Moving Picture Weekly
Date:
1915-1920
Author:
Moving Picture Weekly Pub. Co.
Publisher:
New York, Moving Picture Weekly Pub. Co.
Volume:
The Moving Picture Weekly (1915-1920)
Leaf #:
0003
Language:
English
Collection:
Early Cinema
Contributor:
Media History Digital Library
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Don't let the title fool you. MOVING PICTURE WEEKLY was the organ of the Universal Film Manufacturing Company. Universal used the publication to promote its films and point of view to American exhibitors. Previously and subsequently titled UNIVERSAL WEEKLY, MOVING PICTURE WEEKLY should not be confused with the two independently run trade papers of the same era, MOVING PICTURE WORLD and MOTION PICTURE NEWS. -- Eric Hoyt, 2015
Date Added:
September 21, 2023
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THE MOVING PICTURE WEEKLY 3 What's the Matter with the Exhibitor? No. 89. Straight-from-the-Shoulder Talks by the President of the Universal Film Manufacturing Company. HE Universal has the most famous screen stars in the world on its regular program. What's the matter with the exhibitor? C[The Universal pays the biggest prices ever paid for scenarios and so secures the best stories in the world for that regular program. What's the matter with the exhibitor? CThe Universal scours the world for the best directors and pays them the best salaries in the business to produce Universal photoplays. What's the matter with the exhibitor? CThe Universal, when war makes everyone else retrench, throws a million into a special city wherein to make the classiest and most stupendous films that were ever known to man. What's the matter with the exhibitor? The Universal spends another barrel of money on the largest glass studio in America and also an enormous new laboratory in New Jersey just to obtain perfection in photography and factory work. What's the matter with the exhibitor? C The Universal realizes the value of good advertising to the exhibitor and gives him the best posters and more solid advertisng than any other ten movie concerns combined, not to mention lining up the biggest newspapers everywhere as Universal publicity dispensers. What's the matter with the exhibitor? fl And last but not least — the Universal, by absorbing the terrific extra expense into the cost of its present program, is going to issue feature pictures of the most successful Broadway plays, the biggest selling books, to contain genuine Broadway Stars — and is going to issue these on that regular program. What's the matter with the exhibitor? C What's the matter with the exhibitor? Nothing's the matter with the exhibitor. Seven thousand of him are using Universal films. If there is some other program on God's green earth that can say THAT, let it step up and yell "ME!" UNIVERSAL FILM MANUFACTURING CO. CARL LAEMMLE, President "The Largest Film Manufacturing Concern in the Universe" 1600 BROADWAY NEW YORK