Moving Picture Weekly (1915-1920)

Record Details:

Something wrong or inaccurate about this page? Let us Know!

Thanks for helping us continually improve the quality of the Lantern search engine for all of our users! We have millions of scanned pages, so user reports are incredibly helpful for us to identify places where we can improve and update the metadata.

Please describe the issue below, and click "Submit" to send your comments to our team! If you'd prefer, you can also send us an email to mhdl@commarts.wisc.edu with your comments.




We use Optical Character Recognition (OCR) during our scanning and processing workflow to make the content of each page searchable. You can view the automatically generated text below as well as copy and paste individual pieces of text to quote in your own work.

Text recognition is never 100% accurate. Many parts of the scanned page may not be reflected in the OCR text output, including: images, page layout, certain fonts or handwriting.

10 THE MOVING PICTURE WEEKLY For FIFTEEN Big Weeks of Screaming Smashing Success The good old kale is awaiting you in "THE BROKEN COIN" and there are forty ways and means provided to help you get it. This big play, which one of our biggest Exhibitors calls the "world's greatest serial," was released on June 21. The bookings — well, they are more than satisfactory for the very good reason that the wise ones recognized that in a story by the great American author, Emerson Hough; a scenario by Grace Cunard, who wrote and played the lead in "Lucille Love"; directed by Francis Ford, who also directed and played the lead in "Lucille Love," they would get a really big serial. They knew, too, that the "mighty helping hand" of the Universal would be behind it to PUSH IT and LEAD THEM TO SUCCESS. And so the bookings are pouring in. This is a tip to you to get the big FREE Campaign Book advertised on the opposite page. Read the story of "THE BROKEN COIN." Then you will know that it's a whale of a picture with a real punch and a tantalizing suspense scene at the end of every episode. You can't read that story without wanting to book the play. " The Broken Coin Is the play of the year. Fifteen episodes — thirty reels. A\ ire, write or 'phone youi* exchange at once for your booking date. Get in your standing order for all the business^getting advertising supplies. You can't afford to overlook this one. It's a winner. And when the UniTersal says it, it's true. BOOK NOW. UNIVERSAL FILM MANUFACTURING COMPANY CARL liASMMIiE, Preaident "fflk* Lmrf0tt Film Mamufmeturmg Cttetm im th* E^mmmtm* 1600 BROADWAY, NEW YORK CITY