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THE MOVING PICTURE WEEK I. Y
11
GET
■ : ^^^^^
You Need It— FREE
^^^^ Follow the lead of all oar snccessful Exhibitors and I book "The Broken Coin." If you have done so and I have bad this book, all well and good. If you have I not, you NEED THIS GREAT BOOK. Or if you ^^^^^^ have booked the world's greatest serial and haven't got * the book. SEND FOB IT IMMEDIATELY. It teUs yon how to make a great, big. smashing whale of a success of this tremendous photoplaj' serial. It tells you how to use posters; how to use newspaper space and get free newspaper readers; It tells you all about the crowd-getting advertising supplies we have prepared for you at prices almost too little to mention. There are heralds, throwaways, banners, slides, photos of players; lobby photo displays; player post cards of the leading man and woman. There are handsome bronze coin pocket pieces and a splendid line of posters. These posters are reproduced in miniature in full color in this FREE book. Get the book and read the story of the play in it. Then look over the supplies and figure the best assortment to order. SEND FOR YOUR COPY TODAY to your Exchange, or to
UNIVERSAL FILM MANUFACTURING CO.
CARIi LAEMMLE, President
"The Largest Film Manufacturing Concern in the Universe."
1600 BROADWAY NEW YORK
There !
Mr. Exhibitor
BEAUTIFUL
FELT PENNANTS IN FULL COLOR ONLY
$12
Pet
Thousand
PACK'EMIN!
ORDER THESE
1!i
Boosting
Pennants
for
BILLIE RITCHIE
NIGHTS
Here's the kind good stuff you've been lacking f»r. These handsome pennants are printed in SIX colors on heary weight felt. The pennants come in various colors so that an assortment makes about as attractive a lot of novelties as we have ever offered you. Get an order in to your Exchange for a lot of these at once, and the first time you have a Billie Ritchie feature on your program, use these to pull the crowds. \Tork a novel stunt. Give one to every tenth person or to the persons making the nearest correct guess on the number of admissions for the day, or something like that. There are a hundred ways you can use these. Voti can sell them if you want to — but you will get more out of them by being liberal with them and making a lot of noise about thera and your house and BILLIE RITCHIE. Get in touch with your Exchange at once, and if your E.xchange cannot supply you, write direct (enclosing cash with order — $12.(W per thousand), to Supply Department
UNIVERSAL FILM MANUFACTURING CO.
CARL LAEMMIiE, President
"The Largest Film Manufacturing Concern in the Universe"
1600 BROADWAY NEW YORK