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^HEN they played "The Devil's Passskey" out in Brooklyn, New York City, in the theatre on Stone Avenue, called the Stone Theatre, they almost had to call out the reserves, so great were the crowds collecting in front of the house eagerly waiting to get in. And those crowds were not disappointed in what they wit
nessed once the performance started, and incidentally the management benefitted considerably from a financial standpoint.
The postman hasn't stopped yet bringing in letters singing the praises of this big Jewel feature. And the telegraph wires are kept pretty busy, too. When Mr. M. A. Chase, man
ager of the Universal exchange at Buffalo, New York, booked "The Devil's Passkey" for the big Palace Theatre there, he expected big results, but what transpired almost overwhelmed him. He wired the following into the home office:
"Passkey opened Palace, Buffalo; biggest business history house, in spite opposition Nazimova in Peacock, and Ray in 'Forty-five Minutes From Broadway.' Stopped sale of tickets twice. Thousands turned away. This is not press stuff but actual truth. Had to cut short subjects to accommodate crowds with extra show. House records broken."
From the Middle West comes a pretty tribute to Von Stroheim:
"Have just completed our run on Von Stroheim's 'The Devil's Passkey,' and can conscientiously say that it has more than lived up to our expectations.
"This is two successes to Mr. Von Stroheim's credit, and we are anxiously awaiting the chance of screening his next production, 'Foolish Wives,' which we understand is nearly completed.
"Pictures like 'Blind Husbands' and 'The Devil's Passkey' will go a long ways towards making both Universal and Mr. Von Stroheim known in the movie world, and we have no hesitancy in recommending 'The Devil's Passkey' to any exhibitor who is desirous of obtaining a passkey to better business."
Signed H. L. GOLDBERG, Mgr. Sun Theatre, Omaha, Neb.
Pictures may come and pictues may go. but, judging from actual results, it looks as if "The Devil's Passkey" will go on forever.
You Can Do It Too
"It is highly gratifying to me and I feel sure that it will interest you to know that we shattered all house records for one day's business on THE VIRGIN OF STAMBOUL.'
"This attraction was played at advanced admission rates and I consider it one of the most successful photoplays of the season, both from a financial and artistics standpoint."
W. W. O. FENETY, Gen'l Mgr., The Gaiety Theatre, 550 Queen Street, Fredericton, N. B., Canada.