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July 31, 1915.
MOTOGRAPHY
217
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PATHE'S "ELAINE" SO GOOD
EXCHANGE SALARIES RAISED
General Manager Louis Gasnier, of Pathe, made an announcement of remarkable interest to his hearers, and one that is very rarely made, when at a meeting of the Pathe exchange managers in convention in NewYork he voluntarily raised the salaries of his branch managers twenty-five per cent. This was Mr. Gasnier's tribute to the enterprise of the Pathe sales force that has brought the receipts on the serial "Elaine" over the million dollar mark. Pathe has surely accomplished great things in the picture business, and the well authenticated figures given out on the business done with "Elaine" will give the other film manufacturers much to think about.
SARAH BERNHARDT AT HOME
A VERY PLEASING PICTURE
The Photoplay Releasing Company, having acquired the rights for the United States and Canada for the "Sarah Bernhardt at Home" pictures, on receipt of the negative from France, entered an order for prints to supply the demands which are in sight already. The film is in two reels and depicts the world's greatest actress in her home life — a life regnant with poetry, with love, and the nicer things of this mundane sphere.
The Divine Sarah is first depicted leaving shipboard at Belle Isle, Brittany. This is done by ferriage, and when the yawls, which carry her entourage and her luggage, approach shallow water, she is seen lifted up in the arms of a stalwart midshipman, who wades ashore with her.
The picture was taken two months prior to the amputation of her limb, and even then gives outward and visible evidence in her halting locomotion of the impending ordeal which followed on the surgeon's table.
The aged histrionic marvel of the world then goes through a course of sprouts for the camera man which is tensely interesting and highly dramatic. She is seen as hostess in her castle, serving of the cup which cheers. She makes a round of her landed possessions, entertaining peasantry and ministering to their wants.
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She is reflected in the act of a highly interesting game of tennis — she is seen clambering from rock to rock to escape the oncoming tide. A fete is given in her honor and is followed by a bestowal of favors to those who do her honor. She is seen in her library, in the floral jungles which abound on Belle Isle, gathering, with her donkey cart as a floral basket, the exotics which there abound. She pays much attention to her lobster beds and is seen hauling in the pots with all the ardor and assiduity of one who depends upon this particular calling for a livelihood.
And finally, the Divine Sarah is pictured in her den overlooking the sea. Here she entertains lavishly and showers adorations and adulations upon her pets. All in all, it shows Bernhardt as Bernhardt in the flesh. It evinces the flow of soul which is within her. Her charities are brought out in bold relief.
The Photoplay Releasing Company, through its president, A. M. Gollos, is disposing of state and territorial rights very fast. It is planned to release the picture just prior to the Bernhardt opening at the New Amsterdam theater, New York City, on September 18. From this playhouse in the metropolis, the actress will make a triumphant tour to the Pacific Coast. It will be her final tour. The filmed Bernhardt, at motion picture prices, will follow the Bernhardt in the flesh at $5 per seat wherever the world's greatest actress appears.
VITAGRAPH WIRES CONVENTION
The telegram below was sent by Messrs. Albert E. Smith and J. Stuart Blackton of the Vitagraph Company to President Corey as a note of appreciation for the great work the exhibitors of America have been carrying on.
July 13, 1915. Mr. M. E. Corey, President Motion Picture Exhibitors' League, Convention Bldg., San Francisco, Cal. Extend our heartiest congratulations and wishes for success to all exhibitors. We are with you in spirit. Regret we cannot be present in person, but rest assured Vitagraph feels its obligation toward the men who have placed motion pictures on the enviable plane they occupy. Congratulations and well wishes.
— Albert E. Smith and J. Stuart Blackton, Vitagraph Company of America.