Motography (Jul - Dec 1915)

1012 MOTOGRAPHY Vol. XIV, No. 20. the big motion picture companies for the feature place on the new program. Metro won out despite the fact that the Boston theater was already showing Metro feature pictures. Both theaters are run by the Keith interests. The prices at the New Hippodrome range from twenty-five cents to one dollar for admission. For the opening week an added feature was Creatore and his band of fifty pieces. leased the Dixieland theater property. Here the companies making the Rialto Star features will begin work at once. A little later a comedy company will also share the studios, making Casino Star comedies. Florence Rockwell with Morosco Closely following Oliver Morosco's announcements effecting his engagement for motion pictures of Anna Held and Constance Collier, the progressive producer from the West has added another star of prominence to the long list of celebrities who appear on the screen under his banner, in the person of Florence Rockwell, the well known favorite of the drama. The name of Florence Rockwell is familiarly known to patrons of the drama all over the country and her possibilities as a screen actress can readily be realized by the many thousands who have seen her. Under the management of various big producers in the theatrical field, Miss Rockwell has won just praise from critics and public alike for her excellent work. Miss Rockwell is already at work at the Morosco studio in Los Angeles, where she is starring in a film adaptation of the well known book, "He Fell in Love With His Wife," which scored as one of this country's best sellers. On account of a hitch at the eleventh hour and in order to get the scenario in readiness for Miss Rockwell, Mr. Morosco was compelled to prepare this himself in New York City and wire the entire script to the studio in Los Angeles, where the star and the entire company was waiting to start work. This telegram was the longest ever sent over the Western Union wires. The scenario was to have been done by a local writer in Los Angeles, but due to an unforeseen incident the plans as scheduled failed to materialize. Gaumont Company off to Jacksonville With the cheers of several hundred friends ringing in their ears, fifty actors and members of the producing staff of the Gaumont Company sailed from New York, Tuesday, October 26, for a winter in Florida. The last farewells to little old New York were said at one o'clock, when the Mohawk cast off and the stubby little tugs pulled her out into the stream. The party was in charge of William F. Haddock, a director of one of the Gaumont dramatic companies. In South Jacksonville, the Gaumont Company has The first invasion by the Gaumont organization has been heralded to Jacksonville by the arrival there last Monday of John S. Martin, the New York representative of the company. Mr. Martin arranged the final details and took over the Dixieland theater property. He plants to return to New York shortly, as his time is well taken up with engaging Broadway stars for Gaumont productions. George Du Bois Proctor, Gaumont's new scenario editor, has accepted several tense photodramas for immediate production, and an announcement of these features and the stars who will appear in them will be made as soon as the order in which they are to play has been arranged. The party included Miss Lucille Taft, Miss Mathide Baring, Miss Flavia Arcaro, Miss Madge Orlamond, Miss Martin, Fritz Orlamond, technical director; Charles W. Travis, Leonard Graske, Albert Macklin, Sidney Mason, Henry W. Pemberton, James Levering, and John Reinhard. Among the unofficial members were Mrs. Haddock, Mrs. Mason and Mrs. Reinhard. Aitken Stock Absorbed Without any fuss or furor, President Freuler of the Mutual Film Corporation, with two associates, last week acquired all the Mutual stock held by H. E. Aitken, the former Mutual president. The purchase price is said to have been approximately 45 and some 7500 shares are said to have changed hands. After acquiring the stock President Freuler graciously permitted some of the older Mutual managers, as well as some of the earlier stockholders in the Mutual organization to take over certain small allotments of the newly acquired stock at the same price. As a result of the transaction the stock of the Mutual Film Corporation is now all held by the executives, managers and close friends of the organization and the stockholders may be considered as one big family, each member of which is ready to co-operate in any fashion to better and perfect the Mutual service and win new friends for the distributing mediums.