Motography (Jul - Dec 1915)

1074 MOTOGRAPHY Vol. XIV, No. 21. on the stage in support of such well known actresses as Mary Alannering, Henrietta Crosman, Maxine Elliott and Ethel Barrymore. The absent-mindedness of Lord Lumley (Mr. Cherry) and his failure to pay attention to his beautiful and vivacious wife lead to many and varied complications. There is an Italian author, D'Orelli, who looks upon the beautiful woman with more than passing interest. Captivating as he finds her to be, he thinks that her husband's apparent indifference can be turned to his material advantage. He begins a violent courtship of Lady Lumley, who responds more in order to save herself from boredom than because of any real interest in the Italian. This is not the first affair of the same ilk in which D'Orelli has participated. Before leaving his native land he reduced the home of Guiseppe, a compatriot, to ruins. His victim has followed him to London in the hope of gaining revenge. By the greatest good fortune, Guiseppe is employed by Lord Lumley, whose blindness and indifference earn him the sobriquet, "The Mummy." Circumstances force upon Lord Lumley the realization that his wife is in danger, and there begins a thrilling struggle for the woman whose innocence has led her into the wiley Italian's trap. Using Guiseppe as his pawn, the peer wages a desperate battle of cunning against the intriguer. The contest reaches a powerful climax in. which the peer, who has held the reins. loses control of Guiseppe. It is a brilliant play, depicting the crafty wiles of three able men whose efforts to out-think each other in this gripping struggle for the beautiful Lady Lumley forms an absorbing tale, full of suspense. Every effort has been made to give the piece the exquisite settings which it richly deserves. The views of the Lumley estate will prove especially pleasing to the critical eye. In support of Mr. Cherry there appear Lillian Tucker, William Sorelle, Arthur Hoops, Claire Zobelle and others of equal merit. noted a fine "gold" ring which has been made for the appearance of Blanche Ring, the ring being so arranged that it fits over the opening in the box office and patrons have to purchase tickets through it. Mr. El Ellison's Unique Advertising H. E. Ellison, proprietor and manager of Denver's Princess theater is one of the most enterprising exhibitors in Colorado and has lately hit upon a color scheme in the way of lobby decorations, which enables his regular patrons, while still a block away, to tell whether or not their favorite is, that day, on the Princess screen. For instance, Mr. Ellison on days when Mary Pickford is the featured star, uses baby blue ribbon in his lobby decorations, baby blue color in his advertising cards and other literature, also in streamers that spread out across the entrance to his theater. When Marguerite Clark is the star, deep purple is used ; when Blanche Sweet is being featured yellow is the prevailing color, and brown is used for Pauline Frederick, while for "Carmen," the famous Laskey production featuring Geraldine Farrar, crimson will denote the appearance of that picture at the Princess. Manager Ellison declares that, although he only started the use of this color scheme some three weeks ago, his patrons already have cultivated the habit of looking for the daily color and already are expressing much interest, as well as appreciation, for this rather unique announcement of the day's star. In the photograph showing the front of the Princess theater, which accompanies this story, will be lison declares that he had once thought of presenting Blanche herself with the ring, but fears it might cause talk. Motooraphy is indebted to George E. Carpenter of the Notable Feature Film Company of Salt Lake City, Utah, for both the picture of Mr. Ellison's house and the data about his unique advertising scheme. "How Molly Made Good" Shown The novel six-reel film "How Molly Made Good," which is being booked in the Chicago territory by the General Feature Film Company, was given a private advance showing to exhibitors at the Ziegfield theater on Michigan avenue, Chicago, on Wednesday of last week, and many of those who witnessed it went away enthusiastic over the unique offering, which includes in its all star cast such favorites as Leo Ditrichstein, Henrietta Crosman, Robert Edeson, Julia Dean, Julian Eltinge, Cyril Scott, Lulu Glaser, Henry Kolker, May Robson, Charles Ross, Mabel Fenton and Mme. Fjorde of the New York Metropolitan Opera House. Kane Opens Office of His Own Arthur S. Kane, well known in the film industry through his former holding of prominent positions with several of the big film companies, has opened an office of his own at 901 Chandler building, New York City, and is there renewing acquaintances with many of his former exhibitor friends.