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September 20, 1913
MOTOGRAPHY
201
Scene from Kleine-Cines release "The Wheels of Justice," released Oct. 21. Copyright, 1913, by George Kleine.
theaters a daily attendance of over twelve hundred and fifty, which shows more need of a statistician.
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I have tried to contemplate an editorial staff that might see and review all the films offered in the American market. Hopeless? Absolutely.
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It is with a sense of deep regret that I acknowledge my inability to get the right perspective of really important film developments. 1 stop short with my information as a publisher. I try to get the right proportions concerning the commercial value of this and that, but I never grasp the. full importance that the dopester intends. I know that these big theatrical folks are going to contribute a mighty array of splendid films, but I don't see how it is going to directly benefit the average exhibitor in the city and all of the exhibitors in the country. The state rights men must interfere with the regular exchange business. There is no other way. When will the exchangemen holler? The big productions — the "Quo Vadis?" and "Les Miserables," and the like are having things their own way. They are in a virgin field ; playing to a larger price ; a more discriminating clientele — many of whom do not join the throngs who support the smaller houses. Should they find this initiation to motion pictures to their liking, which they must, they will meet disappointment should they join the visitors of the smaller houses. I can't figure out where those big films are helping the average exhibitor in town or country. And for the same reasons, they are not hurt
ing him. On the other hand we are threatened with all kinds of immense films. It is plain on the face of things to know where some of them will be shown, but not nearly so clear with others. No need to mention names. The evolution makes it all the more apparent that the journals to the trade will have a larger influence. Exhibitors will have to take their pens in hand and declare themselves in print over their own signatures. They will find it more effective than storming around in the presence of their fellows. The state and national exhibitors' conventions will be ready very soon to hear papers read that bear clearly on their needs.
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Who knows what took the Belasco of Motion Pictures to New York and what is he doing there? Maybe Milligan knows.
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The Screen Club goes into its new home in time to welcome back Doc. Willat and Joe Brandt. Have your mail sent to 165 W. 47th 'street. Prepay all flowers.
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The m. p. exhibitors of Minnesota gave audience to Messrs. Neff and Phillips at a meeting held in the old capitol, Thursday, September 4. The daily press of St. Paul tell me that it was a stormy session and unless there is a radical change of opinion among the exhibitors, they will secede from the League. One important thing was developed when Mr. Phillips charged that Mr. Neff was not an exhibitor. Mr. Neff, it is reported, produced a certificate for one share of stock in