Motography (Jan-Jun 1914)

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January 10, 1914 MOTOGRAPHY On the Outside Looking In By the Goat Man IT HAS been more than a year since the General Film Company decided upon issuing a house organ. What influences have held back the big makers and distributors of films is not known, but we are assured that the intent to do the thing is still alive. It has been hinted that the appearance of this particular journal will be before March 1 and that it will eclipse any journalistic venture that the trade has known. House organs seem to be the fashion. Every film distributing organization has one. General Film Company has never engaged in the publishing business on its own account, but the licensed manufacturers which largely constitute G. F. were sponsors of Film Index as far back as five years ago. * * * Very little imagination is necessary to substantiate the theory that Film Index still lives. The film manufacturing group responsible for that paper now threaten us with another. What it hopes to accomplish is more than we can determine at this time. Today a film is submerged with publicity. There are heralds, bulletins, posters, photographs, slides, house organs, trade journals, newspapers, maga Marc MacDermott ering from His Vacationing in B zines, all recognized and cl most makers. The confull pensive in the extreme. a\ with each other to see how mi than how little they can spel the film attract the exhibit/ * * * I have never seen a would not succeed whetlj vertised or not. The really good film subject' his advertising to the traol The practice of today seems to* the poster, but it is my belief that Rainey's African exploit, for example! would never require more than the* trade journal announcement and review. The film, when truly high-grade, will force its own merit wherever shown. Newspapers must give expression to the important things they see in motion pictures and a good film is always alive with new and fascinating subject matter. As I judge the business after five years of close observation, the exhibitor — collector of the industry's supporting fund — wants first of all the film that will interest his public. Given the film, he will make a show of it if he has to paint his house red inside and , Edison Favorite, Recov Recent Accident While elgiitm. The Lubin Florida Company gave a dance recently to the players of the Edison and Kalem Companies in the same locality, and on New Year's eve the Edison players returned the compliment. Shown in the above picture are the following: — Kalem: — Robert Vignola, Tom Moore, Guy Coombs, Alice Hollister, Harry Millard, Marguerite Courtot, Helen Lindroth, Henry Hallam, Ben Ross, Robert Walker, Madam Courtot, Juliette Courtot, Leo Beyer, Lynn Darling, Mary Taylor, and Jack Mackin. Edison: — Herbert Prior, Mabel Trunnelle, C. J. Williams, Mrs, C. J. Williams, Yale Benner, William Wadsworth, Alice Washburn, Arthur Housman, Richard Ridgley, Richard Tucker, Elsie MacLeod, Carlton King, Harry Gripp, Bigelow Cooper, Lizzie Conway, William Chaflin, Alice Owen, Lena Coughlin, Saul Harrison, Wlliam Forsythe, and Henry Bredcson. Lubin: — Arthur Hotaling, Mae Hotcly, Jerry Hevener, Frank Griffin, William Betts, Francis NeMoyer, Marguerite NeMoyer, Julia Calhoun, William Bowers, James Levering, Raymond MacKee, Walter Hiers, Peggy Anderton, Leola May, Neal Morton, Garry Hotaling, George Sherwood, and Henry Bard.