Motography (Jan-Jun 1914)

January 10, 1914 MOTOGRAPHY 17 FTR PUBLISHED BI-WEEKLY BY ELECTRICITY MAGAZINE CORPORATION MONADNOCK BUILDING, CHICAGO Telephones: Harrison 3014 — Automatic 61028 NEW YORK OFFICE, 1022 LONGACRE BLDG., Forty-second Street and Broadway. Telephone Bryant 7030. Ed J. Mock and Paul H. Woodruff Editors Neil G. Caward Associate Editor Mabel Condon Associate Editor Allen L. Haase Advertising Manager Entered as second-class matter at the postoffice at Chicago, Illinois, under act of March 3, 1879. TERMS OF SUBSCRIPTION United States, Cuba, and Mexico Per year, $2.00 Canada Per year, 2.50 Foreign countries within the Postal Union Per year, 3.00 Single copy 10 NOTICE TO ADVERTISERS Changes of advertising copy should reach the office of publication not less than fifteen days in advance of date of issue. Regular date of issue, every other Saturday. New advertisements will be accepted up to within ten days of date of issue, but proof of such advertisements can not be shown in advance of publication. NOTICE TO SUBSCRIBERS Remittances— Remittances should be made by check, New York Draft or money order, in favor of Motography. Foreign subscriptions may be remitted direct by International Postal Money Order. Change of Address — The old address should be given as well as the new, and notice should be received two weeks in advance of the desired change. This publication is free and independent of all business or house connections or control. _No manufacturer or supply dealer, or their stockholders or representatives, have any financial interest in Motography or any voice in its management or policy. CHICAGO, JANUARY 10, 1914 TABLE OF CONTENTS Scenes from Famous Players' "A Daughter of the Hills" Frontispiece. Girl Offered as Bait for Hungry Leopard 1-2 Airship Blows Up in Midair 3-4 Girl Forgotten in Gold Rush 4 First Three Reel Subject From American 5-6 Motography's Gallery of Picture Players 7 "Good Pals," a Pathe 8 Just a Moment Please 8 Chicago Studio Springs Surprise 9-10 Edison Has a Thriller 10 On the Outside Looking In. By the Goat Man 11-14 Association Holds Important Meeting 15-16 That Dutch Lunch 16 Editorial 17-18 The New Year 17 Films as Church Aids 18 Sans Grease, Paint and Wig. By Mabel Condon 19-20 "The Third Degree" . 20 The Best of Many Good Ones 21-22 All Star's Latest Feature 22 Motion Picture Making and Exhibiting. By John B. Rathbun 23-24 Of Interest to the Trade 25-30 That Third Annual Ball 25 New Reliance Company 26 Pathe Gets the Plum 27 Off to Mexico 29 Private Showing of "A Good Little Devil" 28 First Griffith Picture 28 Chicago Censorship Attacked 28 Essanay Growing 30 Why Willis Smiles 30 January 5 An Important Date 30 Complete Record of Current Films 31-32 Brevities of the Business 33-36 / ill NEW YEAR. NEW YEAR'S day has grown to be the time of all the year when individuals, firms and corporations look back over the past twelve months and review their accomplishments, seek for their mistakes, and arrange their programs for the coming year. Looking back upon the motion picture industry for the three hundred and sixty-five days just past, one is astonished to behold the changes wrought since nineteen hundred and thirteen was born. Film brands have come and gone, reformers have risen and been converted, associations of manufacturers have grown and developed, organizations of exhibitors have divided, and pictures so stupendous as to have been considered impossible of production a year ago, have been screened and applauded. Throughout every phase of the industry growth, development and progress toward a higher and better ideal have been marked, and the new year finds all individuals and corporations engaged in the manufacture and exhibition of films looking forward toward a still more remarkable development as the months roll by. Probably the trite expression, "the motion picture is still in its infancy," was never more true than it is today, for though some, over a year ago, were inclined to believe that the "infancy" of the pictures was outgrown and that they had reached their maximum development, today we can clearly perceive from the marvelous accomplishments of the past fifty-two weeks that the zenith of the films is still a long ways off. Nineteen thirteen was peculiarly the year of the feature, for, between January first of that year and the thirty-first of December, the multiple reel production was born and came into its own. Today there is hardly a manufacturer of film who has not produced from one to forty feature films — subjects from two to ten reels in length. The "series" idea in pictures has also been most successfully worked out and approved by the public, and today we find many manufacturers offering a connected story in anywhere from twelve to fifty-two parts, these parts being released at intervals of from one week to four. Turning now to the various associations of film manufacturers, we find the General Film Company has grown and developed along many lines; created for itself feature and poster departments, and special restricted service of a kind wholly undreamed of a twelvemonth ago. Though the Film Supply Company of America, born just before the New Year of 1913, has vanished, out of it has grown the Mutual and the Exclusive corporations, either of which is undoubtedly stronger in ' every way than the Film Supply Company ever was. Manufacturers of feature films exclusively have, in many instances, contracted with one or another of the various feature film concerns, specializing in the marketing of multiple reel subjects, and by this arrangement must be succeeding far better than would have been possible had they continued under the old plan of individual sale and distribution. The old restrictions between so-called "licensed" and "independent" theaters have well nigh been wiped out, for, today, in all of the large cities, the exhibitor is privileged to show films from any maker he chooses and it is not uncommon to find pictures of the General, the Mutual, the Universal or the Exclusive on the same program. The middle of the year just past saw the division of the exhibitors' organization, called the Motion Pic