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MOTOGRAPHY
Vol. XV. No. 7.
V. L. S. E. BUSINESS GROWS
"Big Four" Finds It Necessary to Increase Forces in
Various Offices — Other News from Branches
All Over the Country
The "minimum and maximum" price rating and the "open booking" policy developed by V. L. S. E. has resulted in such business gains that the sales forces have had to be augmented in nearly all of the branches of the company.
D. F. Heenan, who was shipping clerk of the Philadelphia branch, has been promoted to the sales force and Edward H. Freiberger, formerly an inspector, has been made shipping clerk.
I. Van Ronkel in Chicago has added to his staff Marmaduke McCaffrey, who has specialized in publicity and sales development work, and who will travel Iowa and part of Illinois ; Philip Dunas, formerly with Schiller's Film Company ; Frank W. Redfield, formerly with the Fox Film Corporation and the General Film Company ; Owen C. Devine, formerly with Robert Stevenson Company, wholesale druggists, and Harry A. O'Brien, formerly with the Famous Players. Four of these salesmen will work out of Chicago, and the others in the city.
In Cincinnati C. E. Shurtleff has engaged J. A. Conant, recently of the Metro exchange in Des Moines, and James R. Beale, formerly with the Mutual. P. B. Elliott of the same office will be responsible for Indiana and Ohio ; Mr. Conant, for Ohio and West Virginia ; Mr. Beale for part of Kentucky and the city of Cincinnati.
J. E. Huey, who has been the booker of the V. L.
S. E. Dallas office, has been advanced by C. A. Meade, branch manager there, to the sales force, taking the position made vacant by R. K. Evans, manager of the New Orleans sub-office. The booking department has been placed in charge of F. J. Murphy, who was the shipping clerk in Dallas. Edward Fogham has been promoted to shipping clerk. J. B. Dugger has been made assistant branch manager and also will have charge of advertising and publicity.
Fred Solomon, formerly of the Denver office, will represent that organization in Kansas City hereafter.
In Pittsburgh Edward C. Brown and C. D. Roche have been added to the sales force.
That sales ability is not confined to the sales force is shown in two deals closed in the Philadelphia V. L. S. E. offices. Miss Jennie Geberd, the re-wind girl whose business is doctoring films, in the absence of J. S. Hebrew, branch manager, recently booked "The Rosary" to an exhibitor, because she spoke so sincerely of the film's appeal and its success. Miss Geberd, in spreading her enthusiasm to her girl friends, one of whom is employed by Mr. Hassinger of the Palace theater, Ardmore, brought in three more days' bookings without any solicitation on the part of the sales force.
V. L. S. E. has found business of such volume in New York state that it has been found desirable to open a sub-office in Syracuse under the management of Joseph Partridge, the New York branch manager, and directly in charge of A. M. Webster, who has been representing the "Big Four" in the western and middle part of the state since July. The Syracuse office will serve Buffalo, Rochester, Ithaca, and all towns in that territory.
j with watches at Christmas ti-me and Charles Dudley, a member ' above cartoon dealing with the distribution of the timeptcccs.