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1126
MOTOGRAPHY
Vol. XVI, Xo. 21.
liminary work necessary to the opening of a sub-branch office in St. John, N. B.
McFarland Made Factory Superintendent
Richard W. McFarland, who was the New York representative of the Lubin Company at one time and later assistant treasurer of the V. L. S. E., can now be found at the Vitagraph studios in Flatbush. Mr. McFarland has been given the important responsibilities attending the office of factory superintendent.
BIG FOX CONVENTION
District and Branch Managers and Department Representatives Gather in New York for Second Annual Meeting
Announcement of new policies in the production and release of photoplays by the Fox Film Corporation was the outstanding feature of the second annual convention of the William Fox district and branch managers and department representatives which was held at the Hotel Biltmore, New York, October 28, 29 and 30.
William Fox, president of the Fox Film Corporation, was present at every session and in person announced the policies which will be inaugurated immediately after the first of the coming year. Winfield R. Sheehan, who is general manager of the Fox corporation, presided at all the meetings.
An innovation which had been previously announced but which was definitely outlined by Mr. Fox was the release of comedies of which one two-reeler a week will be given to the public, beginning in January. To prove his contention that only the best in comedy will be' released by the company, Mr. Fox took
the entire convention to the Academy of Music Sunday afternoon where the first of the new pictures was shown to the audience without pre\ lous announcement. The manner in which it was received by the large house convinced the delegates that Mr. Fox was right.
A second Fox production that the delegates received enthusiastically was "A 1 laughter of the Gods," which they saw at the Lyric Theater. The delegates were also shown the newest big Fox production, "The Honor System," at the Academy o\ Music. This picture has not yet been released.
Ernest Reed of London. England, general representative for Mr. Fox in Europe, addressed the convention Tuesday. He told of the great success of Fox productions in the British Lies and declared that Britain offers a practically unlimited field for Fox features. Glowing reports were read from representatives in Continental Europe, Austral-Asia and South America.
Following are those who were present at the convention :
District Managers — Harry Leonhardt, Western ; Paul C. Mooney, Central; C. L. WortJungton, Eastern.
Branch Managers — O. P. Hall, Atlanta; Harry P. Campbell. Boston; J. E. O'Toole, Chicago: Joseph Kaliski, Cleveland ; Harvey B. Day, Cincinnati; George C. Reid, Dallas: X. D. Thompson, Detroit ; Albert W. Eden, Denver ; E. H. Wachter, Kansas City ; Field Carmichael, Los Angeles ; S. X. Robinson, Minneapolis: J. L. Evans, Xew Orleans; Jack Levy. New York; Lester Sturm, Omaha : George Dembow, Philadelphia ; C. \Y. Eckhardt, Pittsburgh ; W. J. Citron, San Francisco : E. R. Redlich, Seattle ; Joe Levy, St. Louis ; G. R. Jermain, Syracuse : C. F. Senning, Washington : Mitchell Granbv, Toronto ; Maurice West, Montreal ; Richard Wernick, Xew Haven ; Xat Beier, Xewark.
Home Office — Herman Robbins, assistant to Mr. Sheehan: Lewis S. Levin, assistant to Mr. Sheehan ; Edward Waldo, auditor: Ewan Justice, publicity department; H. J. Roberts, development department : M. J. Horn, assistant to Mr. Robbins : Ceorge Buck, requisition department; Fred W. Lange, foreign department ; Morris ureenberger, contract department : Sam Shapin, booking department.
Thomas W. Brady. Xew York exchange ; G. A. Gray. publicity department; J. F. Durham, publicity department; A. B. Bernd, publicity department : G. B. Spiero. publicity department : Sol Wurtzel, secretary to Mr. Fox ; Ernest Reed. London. England.
Fox Film Gwounot
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and other the centei
Otto to Produce for Mutual
Henry ( (tto, former director with American. Universal and Metro companies, has § ard Picture Plays Company to alternate with Harry Pollard in the production of Margarita Fischer pictu to be released through Mutual.
Mr. Otto will alternate with Harry Pollard in the production oi Miss Fischer's Mutual dram -.ere will be no time lost between productions.
Mr. Lollard is at present cutting "Miss Jackie • f th< Navy," to be i Noven 30, and preparing for " A N g Fischer's fourth production, while Mr. i
the direction of the beautiful Mutual star in "The B tertiy Girl."
"The Butterfly tiirl" is particularly c adapted to Miss Fischer's charms. It is the si a ragged orphan raised to the nom vender, who at last comes in to her own.
Director Joseph De Grasse is producing er
sal City a five-reel feature. "'The Piper's P