Motography (Oct-Dec 1916)

December 9, 1916. MOTOGRAPHY 1271 "Split Reel" Notes for Theater Men HOW OTHERS ARE STEERING THE SHIP T HE new Mall Duplex Theater of Cleveland, Ohio, is advertising midnight matinees every Saturdaynight starting at 11 o'clock and ending at 12:15. Harry McKliget has been added to the road staff of the Freidman Film Corporation of Minneapolis. Arthur Stilte, manager of the Palace Theater, Vinton, Iowa, has a printing press and outfit and does all his own printing exploiting his theater. The annual picture ball under the auspices of the Motion Picture Exhibitors' League of Massachusetts was held at the Boston Arena on November 22. By a vote of 549 yes to 820 no, the city of McAlester, Oklahoma, killed a movement to amend the city ordinance permitting pictures shows to run Sundays. J. M. Cubbinson's opera house at Minnewaukon, North Dakota, was completely destroyed by fire last week. Mr. Cubbinson does not plan to rebuild the house. Rinaldo Ariodante, the eight-year-old musical director, conducted the concert orchestra of the Strand Theater in its rendition of the overture from "La Tosca." The Mclntyre Theater block at Havre, Montana, on which the Lyric Theater is now located, has been sold to the Havre Security Bank Company and the structure will be remodeled into a first-class bank. The Zoe Theater, Houston, Texas, one of the Hulsey string, is "loaned" on Sunday mornings to the First Unitarian church for services. The church people use the theater auditorium from 10 a. m. until noon. Alec Lorimore resigned as general manager of the Thomas H. Ince enterprises and sailed for Australia December 1. He will act as personal representative in the Antipodes for the Famous Players-Lasky Corporation. An art folder showing poses of the feature picture "Diana" has just been issued by Mannie Gottlieb, manager of the Favorite Features, Minneapolis. It shows glimpses of the goddess just as she appears in the film. The program of the Rialto Theater of New York for this week includes Vitagraph's "An Enemy to the King." This is a special costume production and Manager Rothapfel is giving it a special presentation in keeping with the play. E. A. Rupert, manager of the Dream Theater, Aberdeen, Washington, has invented a new fireproof film box which has created a great deal of comment. The invention has been patented and will soon be placed on the market. The Universal Camera Company of Chicago has established a branch in Toronto in charge of L. H. Roos, at 20 Alice street. This company, which is called The Adanac Films, Limited, is doing commercial work exclusively, specializing on titles. Sandon Bros., quite a few in number, run one of the finest theaters in the northwest, located in Mankato, Minnesota. Several of them are accomplished musicians and form the major portion of the splendid orchestra which plays at the Sandon Theater. P. K. Johnson, former manager of the Syracuse branch of the William L. Sherry Feature Film Company of New York, Paramount distributors, has accepted a position as assistant to the manager, W. C. Bachmeyer, of the Paramount Cincinnati office. President Jones of the Gold King Screen Company, of Altus, Oklahoma, announces the installation of Gold King screens in the Strand and Egypt Theaters in Fort Worth, Texas. His screens are now being used in the leading theaters in every city in Texas. The Wisconsin Seating Company, of New London, Wisconsin, has been taken over by the Thomas A. Edison Company and after January first will be known as the Edison Cabinet and Panel Company. The change will increase the number of employes from 350 to about 450. The New York Rialto scored another news beat when it showed at its 6 o'clock performance several views of Ruth Law landing at Governor's Island at 9:38 o'clock that morning and dismounting from her aeroplane after breaking the Chicago to New York record for continual flight. There are hundreds of motion picture actors and actresses out of work in New York, according to the metropolitan press. This is credited to changes in policy by the big eastern producers who now produce in California, the closing of many studios and to the influx of stage folk to the screen. A governmen tax of one cent on six-cent picture house admission tickets and a similar tax of two cents on twelve-cent tickets is contemplated in Australia. If this becomes operative the picture men say they may as well go out of business, declaring the impost under present conditions predicts disaster. In its little vest pocket program the Elmwood Theater of Elmwood, New York, enclosed a folded slip carrying a special ad of Mary Pickford in "Fanchon, the Cricket." The slip was so folded that the words, "America's Sweetheart," were all that appeared on the outside. Naturally, patrons looked within. To insure further the comfort of its patrons during the cold weather, the Rialto of New York had the rear of its orchestra floor enclosed in glass. In order