Motography (Oct-Dec 1916)

1424 MOTOGRAPHY Vol. XVI, No. 27 trade and make the other exhibitor at least divide with you. If you are sure that the theaters are giving practically the same service then you will have to try some direct appeal to the students themselves to entice them into your theater, and something that will keep them coming long enough so that you will counteract their habit of stopping at the other house. Why don't you try running a popularity contest for the students to decide which is the most popular girl and the most popular boy at the academy? Get the local newspaper to co-operate with you in this and also take good space in the college paper, if they have one. With each admission to your theater allow one vote for the competitors. On certain nights when business usually is poor allow five votes with each ticket, and so forth. Let this competition run for three or four weeks and each night show a slide on the screen telling who is ahead. Do not allow this information to be published any place but on your screen. If you can plan this so as to get the students really interested — and I should think this would not be difficult in a small town — there is no reason why it should not bring them to your house and make your theater popular with them. You might try the very simple expedient of distributing letters among the pupils asking that they tell you what stars and what plays they would like to see at your theater, and assuring them that you will be willing to do your best to get those films which they like if they will co-operate with you by attending when they are shown. Any scheme which has a personal element about it and shows that you arc anxious to cater especially to their likes and dislikes and add to their pleasure will be sure to create a feeling of good fellowship among them which will undoubtedly result in their patronage. New Broadway Star Series The first release of ''The Dangers of Doris," a series of ten single reels of romance and adventure, produced by The Broadway Star Feature Company, is entitled "A Bit of Bent Wire," and will be released on Friday, December 22, on the General Film Program. "The Dangers of Doris" deals with the life of a "A Bit of Bent Wire." first adventure of "The Dangers of Doris," featuring Mary Anderson. harum-scarum type of a girl who leaves a country village and goes to a big city in quest of adventure. The role of Doris will be portrayed by "Sunshine" Mary Anderson, and each adventure will be a complete story. Doris, through the aid of "A Bit of Bent Wire," helps a young clubman to start his automobile and her career of romance and thrilling adventures. Goldwyn Leases Headquarters The executive offices and general headquarters of Goldwyn Pictures, the new motion picture organization comprising Samuel Goldfish, the Selwyns and Arthur Hopkins, will be located at 16 East Fortysecond street, New York City. Samuel Goldfish, as president of the corporation, has signed a term lease for an entire floor of the Rogers Peet building at that number and architects and outfitters are making it ready for immediate occupancy. This location was chosen by Mr. Goldfish and his partners because of its convenient proximity to express and railway stations to facilitate the prompt shipment of films and also because it is at the entrance of a Manhattan subway express station and will therefore save exhibitors in Greater New York much time in the booking and delivery of their pictures. Mid-West Gets "Civilization" A new and financially strong company, known as the Mid-West "Civilization" Corporation, was recently formed, with offices at Denver, Colorado, for the purpose of acquiring the state rights of the Thomas H. Ince picture, "Civilization," for the states of Colorado, Utah. Wyoming, New Mexico and Nebraska. The deal was consummated last week. The president of the MidWest corporation is J. W. Burke and the secretary and treasurer is Frank M. Mikels. The general manager is Max Schubach. The first presentation of the spectacle in this territory will be at Denver, Colorado, on December 31. to be followed by offerings in Salt Lake City. Ogden, Omaha and Lincoln. "Modish Coiffures" on the Screen Does Madame wish to learn the latest mode of wearing the hair, the latest wrinkle — or rather wave — come straight from New York's most exclusive hair dres A new department named "Modish Coiffures" has been arranged for the Muruals magazine in film, "Reel Life," and now every week after December 5. Madame may sit in the dim lights of the picture theater and watch Phoebe Brewster. Harrison Fish I popular model, or some one else equally charming, "having her hair done" in the latest way. Every day the Gaumont Company, which photographs "Reel Life" for the Mutual is finding new « of lacing useful to the women of the count More Horsley Productions David Horsley has decided to increase his prod.: operations and arrangements are now under way to add another company to those already making pictures at his Los Angeles stud Several engagements have been made for the new organization, among them Ulysses Davis, the dire; and players for some of the principal pai The pictures which this new company will produce are dramatic features of five-reel lengl is will be modern but of such a nature to permit the use of the Rostock animals.