Motography (Jan-Jun 1917)

734 MOTOGRAPHY Vol. XVII, No. 14. Hart Again With Triangle The noted good-bad man, William S. Hart, has sufficiently stated that he has renewed his contract with Thomas H. Ince to appear in Triangle plays for a period of two years longer. In a telegram to MOTOGRAPHY, M r . Hart states that his reason for re-signing with the Triangle forces, is because he considers the present "lineup of Triangle" one of the strongest in the country. "I assure you that my efforts will be to make m y future productions bigger and better than ever," concluded Mr. Hart. This announcement will chloroform t h e various rumors that have sprung into m"la'" 5' Hart> re-signed wiih Incelife during the last few weeks regarding the association of Mr. Hart with a number of other companies. Mr. Hart is without argument the dean of the sce-n bad men, and has remarkable following among picture goers. He is essentially a man's actor, but thousands of women and children are open admirers of him and his cave man ways. Both Mr. Hart and Thomas H. Ince are to be congratulated upon the new contract. Advertise State Rights Picture Prompted by a thorough appreciation of the justice of the contention of territorial rights buyers, that there is a lack of sincere co-operation between the exchange man and manufacturer, in the selling and exploitation of super-motion picture productions, the Frohman Amusement Corporation issues the following interesting statement : Unfortunately, it is a seeming truth that the great majority of manufacturers are concerned onbr in grabbing the almighty dollars for return of the sale of territory rights — there is apparently no thought of future relations and a building for stability in their business or a permanency in the list of customers. As a result of these observations, this organization has, for the past few weeks, been in active correspondence and consultation with its clientele, requesting suggestions for the correction of these grave errors, and in reply to our inquiries we have, practically, without exception, been requested by the buying personnel, to lend our attention first to the manner and method of advertising our productions. There has been a generous request, that consideration be given to the advertising of a production at the time when it will do a material good to exchange man and producer alike — at that time when the production has been sold and is ready for its bookings. It is a just claim indeed and will have its application, at least from this office. Beginning with the release of our next super-production "God's Man" in which H. B. Warner makes his bow under the Frohman banner, we will inaugurate a radically different style of advertising schedule, which we conscientiously believe is in part solution to the just wants of our buyers. We have made but a restricted announcement of the preparation of "God's' Man." still enough to notify the buying public that such a product is in the making. In response thereto theYe has been almost general reply from all sources, with offers for the purchase of "God's Man" which we consider most frankly, as flattering in a great many instances. We do not doubt but that the sale of this production. could be completed without further usage of advertising space in motion picture journals — but such a method of procedure would assuredly be an injustice to those men who have bought our production ; therefore, we desire to record ourselves forcefull} in both our contentions and promises. "God's Man" will receive an advertising representation worthy of the production, a general display, that our buyers may reap a benefit therefrom. We propose with this production and with our productions of the future to give the greatest consideration to the aiding of our buyers to market the product after they have paid their money to us. A number of weeks of consistent advertising of our production will, in all instances, be our rule, after the picture has been sold, and we will endeavor to prepare this style of advertising of the strength to carry return to the territorial buyer in the form of applications for bookings. "God's Man" will have an advertising equipment of unusual scale, which equipment are a number of noval ideas for exhibitors. Early April Fox Plays Theda Bara, Genevieve Hamper, Gladys Brockwell and Stuart Holmes are the notable stars who head the casts of the first four April releases which William Fox announces. The order of the photoplays will be : April 2 — Theda Bara in "Her Greater Love," a special production; also, Genevieve Hamper in "Tangled Lives." April 9 — Gladys Brockwell in "Her Temptation." April 16 — Stuart Holmes in "The Derelict." Miss Bara's third super de luxe feature, "Her Greatest Love," is a magnificent film based on Ouida's widely read novel, "Moths." J. Gordon Edwards directed the picture and has put the beautiful natural backgrounds in and around St. Augustine and Palm Beach, Florida, into the work. Harry Hilliard, Glen White, W'alter Law, Alice Gale, Marie Curtis and Calla Torres are in the cast. J. Gordon Edwards also screened "Tangled Lives," in which Genevieve Hamper, the distinguished star of silent and spoken drama, has the lead. Stuart Holmes does brilliant dramatic work in "The Derelict," written and directed by Carl Harbaugh, whose production of "The Scarlet Letter" for Fox Films was so popular throughout the country.