Motography (Jan-Jun 1918)

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February 23, 1918. MOTOGRAPHY vn Here's the Proof You have read our recent advertisements describing the new Triangle policy towards exhibitors. We have told you of the box office value of Triangle pictures, of the fair and square business methods of Triangle, and of the fact that Triangle prices enable any exhibitor to make money. Here is a letter from Mr. H. R. Mason, who operates the Acme, Crystal and Rex Theaters at Goldsboro, N. C, which will give you the experience of an exhibitor who is using Triangle service. "Regarding using Triangle Service, will say that ever since the majority of the manufacturers adopted the plan of shifting the Film Footage Tax to the exhibitors, zve have been using from one to three Triangle dramas and comedies every week. It gives me much pleasure to say that both the dramas and the comedies have been entirely satisfactory to me and my patrons, and business, I am glad to say, has not fallen off and, if anything, has increased. On the days that zve run pictures only zve get just as good if not better results from Triangle Service as the Taxed Service, and what's most interesting to us is that we are getting the service for almost half of what we have paid for the Taxed Service. I am indeed glad that you together with a fezv of the other recognized manufacturers decided to align yourselves on the side of the exhibitor. I sincerely trust that exhibitors all over the country will rally around the TRIANGLE banner and accord you the support you so much deserve, and in doing so they will not only help themselves by getting a consistent and well balanced service at a price they can afford to pay, and no WAR TAX. Yours sincerely, {Signed) ' H. R. MASON. Do not Mr. Mason's statements inspire you? Are you satisfied with the service that you are now securing for your theater? Let us suggest that you get in touch with the Triangle Exchange nearest to you so as to know exactly what Triangle has to offer you. TRIANGLE DISTRIBUTING CORPORATION 1457 Broadway, New York S. A. LYNCH President FRED KENT Treasurer R. W. LYNCH Vice-President Y. F. FREEMAN General Manager