Motography (Jan-Jun 1918)

April 6, 1918. MOTOGRAPHY 663 r from Taylor Holmes Essanay successes, "A Pair of Sixes," and "RuggJcs of Red Gap." bination can't lick the Germans, then nothing can. "I have just received a letter from the acting secretary of war accepting my services for the United States government. After I have told the pro-Germans and the anti-English in the United States what I think of them from the lecture platform and that will not take long, then, God permitting, I am going 'over there' with our boys, as I have already passed the army physical examination at Camp Wheeler, Ga. If I 'click it' and go 'west,' well — the best o' luck to me. You only have to die once. "Now, watch all the pro-Germans and anti-English start hammering me. Make a list of the papers doing this, save it, and I prophesy that before this war is over, ninety per cent of them will be either suppressed or their editors put where they belong — in an internment camp — or lined up against a brick wall and shot." Brunet Tells What He Will Do for Pathe Metro Star Working Hard Production of "The Night Riders," Viola Dana's newest vehicle, is well along at the Metro west coast studios. The tiny star of "Blue Jeans," "The Winding Trail," "Weaver of Dreams" and other successes is so delighted with the stellar role of Sally Castleton, a daughter of the old South, that she fairly revels in the hard work that it entails. "The Night Riders" is a simple but deeply moving story of Kentucky, with its quaint folk and their primitive loves and hates. It possesses the novelty, however, of being a tale of the blue grass without the semblance of a feud basis. The theme, instead, is the struggle of the rude mountaineers to overthrow the tollgates and win free roads from the unscrupulous and avaricious owner of the monopoly. Four Serials in Addition Will Be Released in 1918 PATHE policies under the administration of Paul Brunet, vice president and general manager, include comprehensive plans for the world wide distribution of quality productions through the international organization of Pathe Freres. The outstanding feature is the announcement that four serials in addition to "The House of Hate," the current serial release, will be issued in 1918. Under the direction of Charles Pathe, a new standard has been set for serial productions and Pathe's photoplays of the future will be of a quality never before attempted by this organization. Pathe production is under the control of F. Zecca, director general of productions, under the new administration. "The policies of Pathe in America," said Mr. Brunet, "are based upon the fact that we are part of the general Pathe organization that has thrown open the markets of the civilized world. This fact gives us important fundamental advantages, the greatest of which is that from the complete control of our output in all of the markets of the world we are able to realize greater returns on each picture. There is a corresponding increase in the returns to the producer, encouraging him to better the quality of his pictures. "It is our idea to have the name of Pathe associated with quality productions only. In other words, when a picture is released under the trademark of Pathe, we want the exhibitor to know it is a good picture. "Pathe is primarily a distributing organization with a world wide system of exchanges that keeps us in constant touch with theatres of every civilized to "The House of Hate" -Quality to Be Watchword country. We are in many ways like a book publisher who handles the work of the greatest authors, finding the greatest market for their output and realizing for them the greatest returns. Instead of books, we publish films. These films, like books, are translated into all languages. "Charles Pathe was the first to realize the opportunities of world wide distribution. Under his policy, the cost of the negative is divided among the exhibitors of all countries instead of being charged, through high rentals, against a' proportionately few of those who show the picture. Wherever there is a motion picture theatre, a Pathe representative can be found. "Production is actively under way on a new serial to follow 'The House of Hate.' It is understood this is a new type of western story, written by Gilson Willets, author of 'The Double Cross,' produced under the supervision of the Astra Film Corporation, which produced 'The Iron Claw' and 'The Fatal Ring' as well as 'The House of Hate.' A cast of unusual strength has been engaged for the new production." Urges Municipal Theatres During an address before the Men's Own Brotherhood of Earlscourt Methodist Church, Toronto, Canada, J. J. Kelso, provincial secretary of the Children's Aid Society, advocated that the city take over places of amusement such as moving picture theatres and operate them under municipal censorship. He thought that shows would then be of a high standard and of an educational value.