We use Optical Character Recognition (OCR) during our scanning and processing workflow to make the content of each page searchable. You can view the automatically generated text below as well as copy and paste individual pieces of text to quote in your own work.
Text recognition is never 100% accurate. Many parts of the scanned page may not be reflected in the OCR text output, including: images, page layout, certain fonts or handwriting.
April 20, 1918.
MOTOGRAPHY
XSJ^NGLB
O
The Business End
VER IN EUROPE the men in the front are bearing the burden of the fighting— and getting the glory.
The columns of the newspapers ring with their exploits.
That's the spectacular end of war.
At home, far from the battle line, millions of men and women go quietly about the task of supplying the food, the ammunition and the necessities of the men that are winning the glory.
That is the business end of the war.
The motion picture business presents a striking analogy to this war situation.
While producers are boasting of their stars and their wonderful tales ; while they are raising their voices in a great din over the spectacular features of their product, the vast army of important details that really determine the consistent success of the exhibitor are neglected.
But not in Triangle service are they overlooked.
This is one of the remarkable features of Triangle.
When a Triangle exhibitor receives his film he finds that it is in perfect shape. It has been thoroughly inspected and is in proper condition before it leaves the exchange.
A Traffic Department, in constant touch with each exchange, supervises all shipments, and routing. This is unique and was inaugurated in the film business by Triangle. Films are shipped far enough in advance to reach their destinations in time, and by the most economical route.
Or when the reel boy calls for his pictures in the morning, he finds them ready. No delay and no worry about this important element in the business.
Every employee in the service of Triangle is courteous. They believe the exhibitor is a gentleman and is deserving of every consideration.
Advertising requirements are handled with a precision and care that leaves nothing to be desired. Publicity material is sent out sufficiently in advance of release to be of 100% value to the exhibitor.
Triangle could not serve the exhibitor better if it were owned and operated co-operatively by Triangle exhibitors according to their own ideas and ideals. Film rentals are the most attractive in the business and exhibitors who know how to promote real pictures can always make money with Triangle. Triangle's policy of the fair and square deal, frankness and helpfulness is making history in a business which has known many woes and tribulations for the exhibitor.
Are you progressing, prospering and profiting? If not— TRIANGLE.
TRIANGLE DISTRIBUTING CORPORATION
1457 Broadway, New York
S. A. LYNCH
President
FRED KENT
Treasurer
R. W. LYNCH
Vice-President
Y. F. FREEMAN
General Manager