Motography (Jan-Jun 1918)

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756 MOTOGRAPHY Vol. XIX, No. 16. Alice Brady as she appears in a new Select picture. "The Ordeal of Rosetta." 'The Ordeal of Rosetta" Is Completed Picture Is Fifth to Be Made by Alice Brady for Select — Star Gives Dual Characterization ENGINEERING a puncture sounds trivial, but Albert Lena, who assisted Director Emile Chautard in the production of Alice Brady's most recent Select picture, "The Ordeal of Rosetta," spent a harrowing afternoon last week trying to bring on tire trouble at the right and appointed place. A small charge of gunpowder was placed in one of the tires, a picturesque bit of road selected, and with everything timed for the blowout, the automobile, carrying Miss Brach' and her leading man. Craufurd Kent, set forth along the camera range. But nothing happened. Not until the machine had left the photographer and director raging far in the rear did the gunpowder get in its deadly work. A new start was made with a fresh tire, carrying more explosive and timed for quicker results. But the action was too quick and the results startling in the ex treme. The tire, overcharged this time, blew out with a resounding roar before the car had covered half the alloted distance, and the force of the explosion was more in keeping with Keystone corned}* than Select drama. The perfection of practice, however, was demonstrated in the third tryout and Assistant Director Lena breathed a sigh of relief. "The Ordeal of Rosetta" is now completed. It will be the fifth of the star's Select pictures. The story, which deals with the fortunes of a beautiful Sicilian, is an absorbing tale of love and adventure, some of the scenes being taken from Sicily and South America. Most of the action is laid in the United States, however. The star plays a dual role of great emotional force and is supported by an excellent cast including Craufurd Kent, Ormi Hawley, Maude Turner Gordon, Henry Leoni and Hazel Washburn. United Theatres Open Nine Offices New Branches Are in Philadelphia, Pittsburgh, Cincinnati, Detroit, St. Louis, Denver, Salt Lake, New Orleans and Dallas ONE of the busiest weeks since the inception of United Picture Theatres of America has marked the activities of the executives and sales force in a dozen or more states east and west of the Mississippi. New branch offices have been organized in Philadelphia, Pittsburgh, Cincinati, Detroit, St. Louis, Denver, Salt Lake City, New Orleans and Dallas. The tour of President Lee A. Ochs through the Mississippi Valley and in the eastern part of the south has been productive of large accessions of membership. His meeting in mid-April with the exhibitors of the Pittsburgh territory, where E. E. Erickson has been appointed branch manager, is looked forward to with great interest by the motion picture people of that .district. In Baltimore and Washington, where Mr. Ochs ended his southern trip, some of the most important exhibitor interests have allied themselves with L'nited Theatres. \ ice-president Seelye's work as field organizer of branch offices has gone on apace. Some of the most influential exchange men of the old-line organizations have given up their posts to join the growing fortunes of the new co-operative enterprise and already the need of division managers to handle the large forces is evidenced by the promotion of C. S. Edwards from the Kansas City office to the new position of Southwestern manager. The names of the new exchanges and their managers are as follows : Philadelphia, Stanley W. Hand (transferred from Boston) ; Pittsburgh, E. E. Erickson; Cincinnati, C. C. Hite ; Detroit, A. J. Gillingham ; St. Louis, Floyd Lewis ; New Orleans, Karl Bugbee; Dallas, W. G. Underwood ; Denver, C. R. Gilmour ; Salt Lake City, I. P. Arnold. Ernest H. Horstmann. treasurer of the Motion Picture Exhibitors' League, has accepted the Boston managership, owing to Stanley Hand being called to organize the Philadelphia office, and C. S. Edwards, Jr., has taken the Kansas City managerial post. As the result of the week's activity there are now seventeen branches of United Theatres, co.vering most of the country with the exception of the Pacific Coast, which will be organized within the next six weeks. Louis F. Blumenthal, treasurer of United Theatres, addressed a meeting of the executive committee of the Tri-City Exhibitors' League in Albany on April 2. Mr. Blumenthal found the exhibitors' committee, headed by President Lewis H. Beuttner, keenly interested in the new plan, which is being" brought to the attention of all the picture theatre managers in the Albany, Troy and Schenectad}r district. In New York Arthur S. Abeles, eastern representative, and Aaron Corn, city sales manager, report a larger number of accessions than have been received in any previous week. World Picture Called "Tinsel" "Tinsel" has been chosen as the title of Oscar Apfel's second World picture in which Kitty Gordon is the star. Muriel Ostriche and Frank Mayo are featured in the cast.