Motography (Jan-Jun 1918)

1028 MOTOGRAPHY Vol. XIX, No. 22 "What The Picture Did For Me" VERDICTS ON FILMS IN LANGUAGE OF EXHIBITOR Copyright 1918 by E. R. Mock. The criticisms contained in this department of Motography are truthful statements relative to the actual box office value of the pictures. If the picture you wish to know about is not included, write Motography and the information will be sent you promptly. If you need the information quickly, telegraph us. This department is open to all. Using the blank form below, write us your experience with the pictures you are showing. Address Motography, Department D, Monadnock Building, Chicago, III. Artcraft The Whispering Chorus (Artcraft) — The poorest picture I have run in a year. It is a gruesome tale, and yet the director might have given it such an ending that everyone would have gone away from the theatre with the feeling that it was the greatest production of the year. Eighty per cent or more of the American people believe in immortality. Here a man goes into Paradise with the same old limp, the haggard look, the criminal appearance he had in life. And yet he has just made the supreme sacrifice. He has laid down his life to save others pain. If the director has only transfigured him, shown upon his> face the smile of the conqueror, depicted him with a rejuvenated body, the limp gone, the limbs straightened, the clouds silvery, the heavens opening to welcome him, and a smaller child floating past him in the clouds, what an ending that would have been ! The audience would have gone away with a feeling that there is compensation for all our ills, that true repentance is acceptable and that there is a kinder judgment. When will the directors begin to study the psychology of our audiences? — Sam Atkinson, Hoyburn Theatre, Evanston, 111. The Tiger Man, with W. S. Hart (Artcraft)— Excellent, to good business. — John B. Ashton, Columbia Theatre, Provo, Utah. Down to Earth, with Douglas Fairbanks (Artcraft) — A little better than his former feature. Went over well to good business. — C. Everett Wagner, Dreamland Theatre, Chester, S. C. In Again, Out Again, with Douglas Fairbanks (Artcraft) — It's great, chuck full of comedy. — Loeffelholz Bros., Auditorium Theatre, Cuba City, Wisconsin. Pride of the Clan, with Mary Pickford (Artcraft) — The poorest Pickford picture we have received. — Loeffelholz Bros., Auditorium Theatre, Cuba City, Wisconsin. What Is the Picture's Box Office Value? IS THE film you are running in your theater today a money maker ? Pass the word on ! Does the picture draw the crowds ? Tell the exhibitors in the other s tates. They want to book the same pictures. Tell them in Motography' s "What the Picture Did for Me" Department. Your box office is the test of popularity. Fill in the blank NOW. Title Star Producer. Remarks Title Star Producer. Remarks Title Star Producer . Remarks Title Star Producer. Remarks Name of Theater , City and State Class of Patronage Sent in by Help the industry produce better films. Fill out the blank every week. Mail it to Motography, Monadnock Bldg., Chicago. w