Motography (Jan-Jun 1918)

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J use 1, 1918 MOTOGRAPHY 1039 Goldwin To Double Its Output WILL RELEASE MORE THAN FIFTY PICTURES A YEAR IN ITS second releasing year Goldwyn Pictures Corporation will double the number of its productions from the present basis of twenty-six annually to more than fifty, according to announcement just made from California by President Samuel Goldfish. This step will be good news to exhibitors and comes in direct response to their demands and their whole-hearted support. During its second twelve months Goldwyn will release: Geraldine Farrar, six productions. Pauline Frederick, eight productions. Mabel Normand, eight productions. Mae Marsh, eight productions. Madge Kennedy, eight productions. Rex Beach, six productions from his biggest works. And six productions with a popular male star, whose name cannot be announced at this time. Farrar to Start Soon "Within a fortnight," says Mr. Goldfish, "Miss Farrar will begin her first Goldwyn production. From the day of her entry on the screen this brilliant artist has been a sensationally successful star and our plans for her future foretell a doubling of her popularity through the selection of even greater screen stories than she has had before. "Miss Frederick unquestionably ranks as one of our greatest emotional actresses, a beautiful woman of rare charm and constantly increasing popularity, both with the public and exhibitors. Owners of theatres everywhere have had proved to them her great box-office drawing power. "It gives me great pleasure to witness the successes of Miss Normand, Miss Marsh and Miss Kennedy, three of our stars who have carried us so far forward during our first year as a producing organization. Miss Normand Gains Friends "Miss Normand has increased her reputation and her popularity since joining Goldwyn. There were persons who doubted the wisdom of having her step outside the fields of comedy but these doubts vanished instantly and she was at once recognized as a splendid dramatic actress. In taking this step she has not deserted comedy, as is evidenced by 'Dodging a Million,' 'The Floor Below,' 'Joan of Plattsburg' and her next production, 'The Venus Model.' "Miss Marsh is today a greater favorite than ever before. She has more than justified all of the predictions we made for her. Samuel Goldfish. "The faith we had in Madge Kennedy even before her first picture was completed has been amply borne out. She was an instantaneous success on the screen. "Heretofore, as is generally known, there has been usually but one Rex Beach production annually. Every production ever made from one of his famous stories has made money for exhibitors. Goldwyn is assured of six Rex Beach productions in a single year, thus guaranteeing six additional times in each year when theatres playing his productions will do capacity business. Withholds Star's Name "I am not yet read}' to announce by name the popular male personality to be starred by Goldwyn, but I am assured in advance of his great popularity with the American public." "In June we shall announce our marketing or releasing plan's and policies for the coming twelve months. The step we have taken in doubling our production output was foreseen from the beginning of our career. With twenty-six productions we first wished to build an organization and develop its capacities and facilities. We did not intend to be hurried into the making of machine-made pictures. We wished to test out our sales and distributing organization and also we desired to girdle the globe with our sales offices and alliances. "In all of these things we have succeeded. We have what I consider to be the finest technical and executive organization in the industry. "Doubling of our production does not mean any lessening of our interest in distributing independently made pictures. Goldwyn keeps 'open house' for the makers of all worthy pictures." Petrova Talks in Philadelphia Madame Petrova made a special trip to Philadelphia last Thursday at the invitation of Harry Schwalbe, secretary and treasurer of the First National Exhibitors' Circuit, and delivered an interesting talk at the Stanley Theatre on behalf of the Red Cross Fund. This was the first time that Madame Petrova has made a personal appearance at any picture house in Philadelphia and the audience was so enthusiastic that the star was recalled again and again. In addition to speaking for the Red Cross, Madame Petrova recited some of her original poems and sang one of her own songs. Philadelphia will be visited again by the star when she starts out on her extensive trip from New York to the Coast in the interest of Thrift stamps. Appeal Fails to Oust Major Pending the decision on the Maypole ordinance, which would take the censorship out of the hands of Major Funkhouser, the latter still holds power undisturbed. In the case of "My Four Years in Germany," the petition for a writ of mandamus to compel the showing of the film without cutouts has the endorsement of the committee on public information. George Creel, in answer to the complaint of the producers about the Major's censorship, telegraphed the suggestion that the matter be taken up with Governor Lowden, demanding investigation and removal. Governor Lowden, however, notified them that he also was without power to act. Fox to Film Morris Story "You Can't Get Away With It," one of the most famous stories of Gouverneur Morris, short story writer, novelist and war correspondent, is about to be filmed by William Fox with Jewel Carmen as the star. The story is that of a girl, once wealth}', who enters into a, domestic arrangement with a man because she is unable to stand up under grinding poverty. She accepts the man's proposal in the face of his honest warning that "she can't get away with it," and the consequences which she pays form an absorbing drama of a great problem.